About the Session
Metrics That Matter: Best Practices Around Optimization
There are a variety of metrics that agencies use when it comes to measuring the performance of a campaign. However, what are the real key drivers of campaign success? What do you and your ops team need to know about how specific metrics impact advertiser and agency KPIs and what can you do to help improve performance. Join Eoin Townsend, SVP of Business Development & Partnerships at DoubleVerify, as he explains how these data elements should be managed to ensure that you are setting agencies up for success.
About the Speaker
C. Eoin Townsend
SVP, Partnerships and Business Development
C. Eoin Townsend, senior vice president of partnerships and business development, was previously a senior product, services and business operations executive in the online media industry. Eoin leads DoubleVerify’s partnership and collaboration with ad networks and exchanges. He has more than 15 years of experience in designing and launching products as well as in creating and executing business strategies.
Eoin previously led DoubleClick’s international business expansion and product development, and has lived in London, Hong Kong and Japan as he supported its global growth. He was also a VP and GM at ChannelAdvisor, the leading software provider that helps retailers world-wide sell more online through search, comparison shopping, marketplace development and RichMedia. Most recently, Townsend was an active consultant, investor and co-founder of MainStreetSocial, a leading brand safe network focused on local government and community publishing and monetization.
Eoin attended the University of Toronto where he studied computer science and economics.
About the Sponsor
DoubleVerify is the pioneer of online media verification. Our mission is to bring trust, accountability, transparency, and compliance to online advertising in order to drive the entire industry forward. We are uniquely positioned at the nexus of the digital advertising industry. We work with the largest publishers, advertisers, ad networks, ad exchanges, and demand side platforms to verify the correct placement and display of every single impression of a verified online advertising campaign.
DoubleVerify has partnered with all major ad networks and works with more than 200 of the Fortune 500 brands We are the only verification company certified by all major portals.
We are focused on staying one step ahead of non-compliance, inaccuracy and the rogue industry players trying the game the system. We work tirelessly to keep brands safe, advertisers confident, and online advertising more accountable and trusted. Our world-class technology and best-in-class client services provide a complete solution for our customer base.
Investors in DoubleVerify include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel.