Trading Desks & Pubs: Can’t We All Just Get Along?

About the Session

Trading Desks and Pubs: Can't We All Just Get Along?

Matt Barash, formerly of Forbes and Fox Audience Network, and JR Randall, Director of Partnerships & Ventures at VivaKi Nerve Center, will discuss how agency trading desks and publishers developed their current attitudes about one another. More important, they'll describe how the two parties can foster fonder relationships to improve operational and transactional efficiencies.

About the Speakers

Matt Barash
Digital Media Advisor & Entrepreneur
@mjbarash

Matt Barash received his BA in Communication Arts from the University of Wisconsin-Madison. In October 2010 Matt accepted and started his most recent role at Forbes Media as Vice President of Audience Monetization before leaving in February 2012.  While at Forbes, Matt was focused on the cultivation of a new business unit to leverage real time bidding, data management and ad tech partnerships to create an innovative suite of ad products to bring to market.  Prior to arriving at Forbes, Matt served as the Senior Director of Publisher Development at Fox Audience Network, where he and his team assembled and managed a portfolio of more than 800 third party publishers. Matt has extensive third party ad network experience at both Traffic Marketplace and 24/7 Real Media, where he worked in various business development capacities on data, technology and strategic publisher partnerships.  Prior to entering the digital world, Matt held sales and strategy roles in both broadcast and print media at Discovery Communications, ESPN/ABC Sports, Conde Nast and the Smithsonian.

JR Randall
Director of Partnerships & Ventures
VivaKi Nerve Center
@contactjr