Partner Session #1: OpenX – An Integrated Approach to Revenue Optimization

April 18, 2012—3:20 pm


Session Sponsored by:



About the Session 


Gaining Control and Transparency in the Exchange


Michael Todd, CTO of OpenX, explains how the company is driving massive revenue growth for publishers with one integrated platform that manages guaranteed and non-guaranteed inventory. This includes a deep dive into how OpenX, with its recent acquisition of LiftDNA, is dramatically reducing latencies and discrepancies by integrating a yield optimizer and an ad exchange directly into the ad server. Learn how top publishers have increased ad revenue 150% by creating more competition for their inventory.


About the Speaker


Michael Todd





Michael Todd is Chief Technology Officer at OpenX. Prior to OpenX, Michael was responsible for all engineering aspects of the Google central Ads/Payments billing systems. He also led a team of system engineers responsible integration of all new Google acquisitions. Before OpenX and Google, Michael was a successful entrepreneur founding Red Swoosh, a peer to peer content deliver company sold to Akamai Technologies, and Scour, a multimedia search engine sold to Centerspan Communications. He has had a deep background in search and scalable internet technologies, beginning his career at Digital Equipment Corporation in the Altavista research group. Michael holds a degree in computer science and engineering from UCLA.


About the Sponsor


OpenX is the world’s leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue generation platform by combining ad serving with a unique ad exchange. OpenX ad serving products are used by more than 200,000 websites in more than 100 countries and serve more than 350 billion ads monthly. OpenX Market reaches more than 400 million monthly unique users worldwide.