About the Session
The Truth About Retargeting Revealed
Retargeting can only go so far. To impact their bottom line, advertisers need to focus on activities that attract new customers in addition to managing current customer relationships. In this session, Adnetik CEO Ed Montes reviews a real case study and discuss best practices for building an effective strategy that targets both upper and lower funnel line items.
About the Speaker
As CEO of Adnetik, Edward Montes is responsible for planning and implementing the company’s strategic direction, overseeing international operations and delivering on the company’s vision to become world class marketing investment managers. In 2010, Ed oversaw the expansion of Adnetik into six international markets and was awarded LatinTRENDS Magazine’s Latino Trendsetter Award in the technology category. In 2011, he was named one of Boston Business Journal's Top 40 under 40. Prior to becoming the CEO at Adnetik, Ed served as the Manager Director for Havas Digital, North America, which included managing staff at five locations while continuing to drive strategic new business and special initiatives. Before joining Havas Digital, Ed worked at Yahoo! Inc. where he served as the Director of Special Projects for Yahoo!’s Media, Entertainment, Information, and Finance Groups. He has also served as a consultant to the wireless technology industry providing insight to the data application sector and delivery of advertising to mobile devices.