Morning Keynote: Making the Media Technology Stack Work for Everyone

April 18, 2012—1:25 pm


About the Keynote


Making the Media Technology Stack Work for Everyone


Increasingly, the media business is a business of managing multiple technologies across inventory, data, strategy, and business rules – across multiple touchpoints. That’s an arrangement that adds both incredible efficiency to the ecosystem – and, ironically, that also instills confusion and “taxes” between media buyers and sellers. This talk gets to what can principals on both sides of the equation can do, to make sure both publishers and advertisers truly make the most of available technology opportunity.


About the Keynote Speakers


Bill WiseBill Wise





Bill Wise has spent over a decade leading and unleashing the potential of revolutionary advertising technologies. He comes to Mediaocean from his role as GM, Ad Platforms & Global Exchange at Yahoo, where he oversaw the company’s advertising platforms business including the Right Media Exchange and APT by Yahoo, Yahoo’s intelligent media planning and buying platform. Wise joined Yahoo from his role as President of Right Media, which Yahoo acquired in 2007, bringing Bill on board and integrating Right Media’s Exchange as the solution for Yahoo's entire non-guaranteed, spot market inventory. Before leading Right Media, Wise was CEO of Didit, the largest independent search marketing firm, from 2005 to 2007. Immediately prior to Didit, he served as SVP, Products and strategy at; he joined Ask when MaxOnline, of which he was CEO from 2002 - 2004, was acquired by Ask in 2004. Bill served at DoubleClick from 1997 – 2002, first as Director, Financial Planning and Investor Relations and then as VP/GM of DoubleClick Media. Bill lives in Larchmont, New York, with his wife Kelli and their children Connor, Kaitlyn and Charlotte.


JT BatsonJT Batson





JT Batson helps shape Mediaocean’s product and platform agenda, and provides strategic counsel to the wider community of publishers, agencies, and technologies that empower their interactions by partnering with Mediaocean. He comes to Mediaocean from his role as President, DDS Digital. Prior to joining DDS, JT was EVP at the Rubicon Project where he managed revenue and global development, leading Rubicon’s business expansion across five countries. Before joining the Rubicon Project, JT worked for the Mozilla Corporation, where he led international and retention marketing efforts for Firefox. JT has a degree in political science from Stanford University.