The Publisher Data Manifesto

April 18, 2012—5:30 pm


About the Session


The Publisher Data Manifesto


It's no longer possible for publishers to ignore the data revolution raging inside and outside their sites – they must recognize the value of their data and take control of the situation and revenue opportunities within. Citing Wall Street Journal Interactive's long road to data edification, Vice President of Advertising Operations and Production Sandra Baez will ruminate on how pubs should approach building a data policy; manage third-party tags and put a stop to data leakage; and develop a data product of their own.


About the Speaker


Sandra Baez


VP of Advertising Operations and Yield Management

Wall Street Journal Interactive