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user experience


The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion (Part 1)

Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…

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PubForum Prep: Where Identity Meets Reality

At the upcoming Publisher Forum in Huntington Beach, Brandon Seltenrich of CBS Interactive will tell us about how the shift toward identity marketing is advantageous to publishers--and to their users. Brandon shares some thoughts in this Q&A: "My core competency is delivering great content to our users, not maintaining ad…

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PubForum Prep: Monetizing Podcasts

By this point, it's pretty common for media companies to include podcasts in their bag of tricks. This is true regardless of what a publisher's core competency is--podcasts are part of the mix even if the company's roots are in print/text or broadcast/video. It's easy to understand why: Podcasts are…

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Ads.txt Adoption Passes 50%, Content Recommendation Deals Evolving

Survey Says: Ads.txt Adopted by Over Half of U.S. Publishers OpenX ran an audit on the comScore top 1,000 publishers in the U.S., and found that over 50% had adopted ads.txt. It feels like we were just saying, “Ads.txt is something that should happen in order to clean up the…

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Targeting Consent Is a Publisher/Vendor Team Effort

Retargeting companies were in the industry trade headlines last week, as a couple of the leading retargeters had made efforts to allow users to opt into having their data collected. There are a few timely issues these companies are trying to address—Apple’s limits on the amount of time it’s acceptable…

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The Native Chronicles: Mobile Referendum

This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing.   For a long time, you could not go to a conference on advertising technology without hearing mention of…

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Punching Above Your Weight: Can You Compete With Facebook in Video?

We're all aware the digital ad marketplace is currently dominated by just a couple of massive companies--and you know exactly who they are. One evergreen issue for publishers is the question of how to navigate this dynamic: Working with Facebook and Google is practically a necessity, especially where distributing your…

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The Native Chronicles: Creative Revival

This is the first article in the Native Chronicles series, brought to you with the support of TripleLift. Read the second article on flexibility and A/B testing and the third on the future of mobile.   The first banner ad is both a thing of legend and of infamy. The latter because it launched a revolution of…

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