October 06, 2011

82 Mercer

In the heart of New York City, 82 Mercer is a unique event venue, with loft windows, brick walls, hardwood floorings, cast iron columns and arched passageways.

More than 250 OPS leaders are here today building the future of online advertising. Stay tuned to #OPSNYC

Registration opens April 01, 2011

Registration ends October 09, 2011 at 12:00 am

OPS is about the future of advertising.

Premium advertisers demand premium support and solutions. Learn how to drive and support brand advertising in an increasingly automated world.

OPS is the future of advertising.



Who attends OPS?

  • Commercial Directors
  • CEOs, General Managers, and Managing Directors
  • Heads of Online
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

The types of companies that will be present are:

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

Please Note: Due to exceptional demand attendance will be limited to two people per company. Space for a third attendee may open up in the future but we can only approve two for now.


What's included in your pass

All passes include full access to OPS New York. You'll have access to:

  • All Keynotes
  • Sponsor and Focus On sessions
  • Breakfast and lunch
  • The Wrap Party
  • Full contact database of all attendees and speakers

News & Updates

  • Paul Smurl, Vice President, NYTimes.com Paid Products, Strategy and Business Development and Advertising Planning/Operations
  • Doug Weaver, Founder and CEO at Upstream Group
  • Rob Norman, CEO North America & Interaction Worldwide, GroupM
  • Matt Barash, Vice President & Advertising Director at Forbes Digital Media



If your company offers products or services to digital agencies or online publishers, we urge you to take a look at our sponsorship opportunities for 2011 to gather input from an engaging group of industry leaders about your products and services. We look forward to seeing you at OPS New York.

Full conference sponsorship details are available here.


Keynote Speakers

Paul Smurl

A Commitment to Innovation

Paul Smurl
Vice President, Paid Products, Strategy and Business Development and Advertising Planning/Operations, NYTimes.com

Sponsored by

The Future of Ops: Greater Than (Not Equal To) Automation

Doug Weaver
Founder and CEO
Upstream Group

Sponsored by

Focus on...

Context is King: Adding effectiveness to reaching people locally

Chris Tolles

Sponsored by

Data as a Revenue Channel

Steven Goldberg
Vice-President and General Manager Advertising, Sales & Strategy

Sponsored by

Lori Lebas
Brian Edelman

Unlocking the Potential of Video

Lori LeBas
SVP Bus Operations, Sales and Marketing

Brian Edelman
CEO and Founder

Sponsored by

Synergy in Digital Sales and Operations: Who's at the Table?

Nicole Scholtyssek
Director Digital Ad Operations

Beth Crotty
Southeast Regional Online Sales Manager

Sponsored by

Follow the Leaders: Making Sense of the Ecosystem

Matt Barash
Vice President & Advertising Director at Forbes Digital Media

Sponsored by



Bridging the Divide between audience, buyers and sellers

David Rowley

Director of Advertising Operations, BlogHer


Mitch Weinstein 

VP, Director of Digital Ad Operations, Universal McCann

Sponsored by


Sponsor Sessions

Leveraging Data to Close the Revenue Gap


Michelle Vuksic
Engagement Manager

Rich Media Re-imagined


Richard Bush
Director of Product



Driving the Industry forward


Jason Kelly
Chief Media Officer


Demystifying RTB


Roland Cozzolino
CTO, @MediaMath
and Neal Richter
Director of Science and Research

Privacy Panel: Operating at the Front Lines of the Privacy Debate

Sponsored by:



Rob Beeler
VP Content and Media




Bob Bahramipour
Vice-President of Business Development


Stephen Kline



Stephen Kline
Senior Counsel, Privacy and Regulatory Matters



Ashkan Soltani


OPS Wrap Up Panel: What Makes Premium Premium?

Sponsored by:



Rob Norman
CEO North America & Interaction Worldwide GroupM




Kirk McDonald
Executive Media Consultant




Jonathan Bellack
Product Management Director




Please get in touch via [email protected] for details about speaking at this event.  Regular updates will follow.


OPS takes you to the heart of the digital industry, exploring current and future trends in a lively and informed way - not to be missed for those wanting to stay ahead of the curve.

Helen Clifford Jones

Senior Sales Director at Maxifier