Synergy in Digital Sales and Operations: Who’s at the Table?

October 06, 2011—8:10 pm

Focus on Session 


About the Session

Synergy in Digital Sales and Operations: Who's at the Table?

Operations and Sales co-exist in an organization, but don't always have a seat at the same table. This session will step through some scenarios like launching new ad products, communicating client tech issues and capitalizing on a new video strategy. Join the discussion on how a seat at the same table can drive synergy within an organization to allow for great success! 

About the Speakers 

Nicole Scholtyssek, Director Digital Ad Operations, Comcast Cable


Nicole Scholtyssek is the Director of Digital Advertising Operations for Comcast Spotlight. In this role, Nicole is responsible for local advertising operations on, E! Online,,, and; she also leads the daily operations for Video On Demand Digital Ad Insertion.

Nicole joined Comcast Spotlight through the Drexel University Co-op program in 2004 and quickly earned a full-time position with Comcast Spotlight's interactive production team. Joining the Comcast National Fulfillment Center in 2007 as production services supervisor, she grew the digital advertising operations team from a single-person operation to a team of fifteen responsible for numerous interactive products. Her development of best practices, platform requirements, delivery/inventory dashboards and reporting tools has significantly improved both sales and operational efficiencies.

Nicole holds her Bachelor of Science in Digital Media from Drexel University. 


Betty  CrottyBeth Crotty, Southeast Regional Online Sales Manager, Comcast Cable


Beth Crotty is the Southeast’s Regional Online Sales Manager at Comcast Spotlight.  Her responsibilities include online sales, online sales education, and new online product integration.  Prior to her role as ROSM, Beth worked as a Digital Account Executive.  Beth holds an undergraduate degree in Corporate Communication from the College of Charleston and a Masters in Mass Communication from the University of Georgia.  She currently resides in Atlanta, GA with her husband Cory and son Burns. 





About the sponor Mixpo

Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized for unique audience segments. Mixpo’s SmartVideo Advanced Analytics provides automatic multivariate testing and deep insights for marketers wanting to assess and hone campaign performance. Headquartered in Seattle, Mixpo serves, manages, and enables hundreds of millions of video ad impressions and thousands of campaigns simultaneously each month throughout the U.S. across in-stream, in-banner, mobile and in-app advertising platforms. To learn more, visit