Rubicon Sponsor Session: Demystifying RTB
October 06, 2011—6:00 pm
Sponsor Session
About the Session
Demystifying RTB
Enough with the panels, roundtables and articles talking about real-time bidding at a general level! This session will give you insight into how RTB really works, uncovering all the mystery and mechanics of the technology that powers this buying method. Neal Richter, Director of Science and Research at the Rubicon Project, will explore how RTB bids and transactions happen on the sell-side, in addition to helping you understand what kind of data is being transferred during each bid and why. In conjunction, MediaMath’s CTO, Roland Cozzolino will tackle the topic from the buy side.
About the speakers
Neal Richter, Director of Science and Research, Rubicon Project
Manage the 'optimization and delivery' team of engineers and scientists. We use reinforcement learning, machine learning, optimization algorithms, data mining, natural language processing, and market modeling. These computational advertising techniques help internet advertising be more relevant to an audience and net better performance for publishers. Focused on enhancing an 'adengine' serving 3+ Billion advertisements per day and algorithmics of a web-analytics system analyzing hundreds of millions of pageview events. Co-lead of the team that built a Real-Time Bidding platform currently soliciting 8B+ HTTP requests per day and conducting a computational auction.
Roland Cozzolino, Chief Technical Officer, MediaMath
About the Sponsor
The Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 1,500,000,000,000(one point five trillion) ad transactions for more than 450 of the largest properties on the Internet. REVV helps premium Web publishers like NBC Universal, Time Inc., and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 650 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 565 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.