Focus On Session: Context is King: Adding Effectiveness to Reaching People Locally

October 06, 2011—3:30 pm

Session sponsored by 


Everybody online lives somewhere, and for national brands with a local presence, adding geography is an obvious step in advertising online. The key to doing this effectively, however, lies in factoring in context – which can quadruple the effectiveness of how your ad impacts the desired audience. This session will be a discussion on how advertising on local websites with high levels of user engagement is an integral part of today’s advertising strategy, explain why local ads in a local context are 4X more effective and give actionable tips on how to develop and distribute local, contextually relevant inventory. 


About the speaker

Chris Tolles, CEO Topix 


Chris Tolles is a Silicon Valley executive and entrepreneur, three time co-founder and now the CEO of Topix, the largest local forum site in the US. Chris started his career at Sun Microsystems. after graduating from the University of California at San Diego with degrees in Computer Science and Economics, taking on a variety of sales, marketing and management roles there.

Post Sun, Chris has co-founded and launched multiple startups, helped raised over $20M in Venture Capital, and been integral to the successful exits of two companies. 

Chris has substantial experience in the areas of Internet Search, Online Communities, Social Networks, New Media and Network Security. Chris has run product, engineering, sales and marketing organizations as well as running Topix as the CEO. Chris is on the advisory boards at MerchantCircle, Spoke Software, Webmasterworld's PubCon