Session is sponsored by
An exploration of the current and future media landscape as delivery devices continue to proliferate. Content producers have dual priorities- they need to remain focused on the production of the highest quality content while also navigating the ever changing marketing and technological landscape. Denise Warren, General Manager, NYTimes.com, will explain what it takes to address the issues that face organizations in today's market.
About the Speaker
Vice President, NYTimes.com Paid Products, Strategy and Business Development and Advertising Planning/Operations
Paul Smurl was named vice president, NYTimes.com paid products, in January 2010. In this role, Mr. Smurl is responsible for the financial performance of NYTimes.com’s digital subscription plan, overseeing its implementation and managing the business after the build-out phase to grow paid products into a significant business. He also has revenue responsibility for crossword subscriptions and mobile game products.
In August 2011, Mr. Smurl added responsibility for strategy and business development and advertising planning/operations.
About the sponsor Collective
Founded in 2005, Collective is a full service provider of media and technology solutions for display advertising. We help brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective's industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective DisplayTM and Collective Video, are powered by AMP, our market-tested ad management, targeting and analytics platform. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information, please visit www.collective.com. Collective's investors include Accel Partners, Greycroft Partners and iNovia Capital.