For commerce focused sites, advertising can be treated as an afterthought or worse - a distraction from the site's core business. This session will discuss the transformation one company has taken to develop a strategy that allows commerce and advertising initiatives to support each other. At the center of this strategy is a focus on the value of data that applies to commerce and non-commerce sites as well.
Session Sponsored by Exelate
About the Speaker
Steven Goldberg, Vice President and General Manager, Advertising Sales and Strategy
As the vice president and general manager of Advertising Sales and Strategy, Goldberg leads advertising initiatives for all global HomeAway brands. Goldberg has been with HomeAway since 2007and has more than 10 years of experience in Internet advertising sales.
Prior to HomeAway, Goldberg served as vice president of Business Development at 24/7 Real Media where he managed relationships with 850 Website Partners, and was responsible for growing the U.S. Media Network. He was also integral in building new advertising opportunities across the network and managing third party vendor relationships.
Earlier in his career, Goldberg was director of Business Development at Eyeblaster Inc., where he evangelized the benefits of Rich Media. He has also held positions with Prudential Securities and Oppenheimer & Company.
Goldberg holds his Bachelor of Science in Management from the Tulane University, A.B. Freeman School of Business.