OPS Markets

Registration opens January 04, 2011

Registration ends July 06, 2011 at 12:00 am

Early Bird Deadline: June 01, 2011

The London Film Museum



AOP UK, IAB UK, IPA, and ABC join OPS: Markets as Associate Sponsors and support our community.

Announcing the first live event to discuss: Xaxis: WPP/GroupM’s new audience buying companyKeynote Address “A New Direction Forward” by Jakob Nielsen, Managing Director GroupM UK Interaction

Industry leaders fill the programme:

Introducing the Panels:

  • The Morning Panel – “Resetting the Display Model
  • Moderated by Rob Beeler, VP of Content, AdMonsters
    • James Hamlin, Director of Online Marketing, SeatWave
    • Bob Bahramipour, Vice President of Business Development, TRUSTe
    • James Sandoval, Founder and CEO, Invizua
  • The Afternoon Panel – “The Future of Buying
  • Moderated by Peter Kirwan, Journalist for WiredUK and the Guardian
    • Nigel Gilbert, Chief Marketing and Development Officer, Unanimis
    • Richard Wheaton, Managing Director, Neo@ogilvy
    • Marco Bertozzi, Managing Director, EMEA Vivaki Nerve Center

Check out the Speaker line-up and Agenda



A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace.

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About OPS: Markets “AdMonsters by far is the best conference I have ever attended.”

One word describes what’s driving the growth of digital advertising. It isn’t data. It isn’t audience. It’s OPS. OPS is building the systems that are bringing the next $25B in advertising dollars from TV to digital. Of course, OPS is about delivery and targeting, but OPS is also about increasing revenue and profitability for buyers and sellers.

Digital advertising is undergoing a tectonic shift towards audience-based targeting and an audience-driven marketplace. Inventory is now bought and sold in a complex environment of buyers, sellers, networks, exchanges, bidding systems, and other intermediaries. What was once a relatively simple world of deals between agencies and publishers is now truly a market.

OPS: Markets will focus on how digital advertising leaders and operations professionals are responding to the emergence of this market.

Who attends OPS: Markets

The event is open to anyone who seeks to understand how Ad Operations can transform revenue into profit. While other AdMonsters events may have limitations on who can register, OPS is an open door event. The day will focus on the exchange of ideas, experiences, peer-certified best practice recommendations, emerging opportunities, and expert led sessions covering an array of ad ops and technology topics. Typical attendees are:

  • Commercial Directors
  • CEOs
  • General managers
  • Manging Directors
  • Heads of Online
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

Business leaders know that operations is a competitive differentiator. OPS will deliver a deep understanding of the critical technologies, tools, methods and practices that will enable you to turn online ad operations into a source of greater profit.

The types of companies that will be present are:

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

What to expect at OPS: Markets

Participants in this unique one-day forum will share best practices from across the industry related to the increasingly complex digital advertising marketplace. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities while offering practical takeaways for attendees. Operations leaders working at the forefront of the field will lead the discussion at OPS: Markets.

Some conference session topics will include:

  • Realizing the Revenue Potential of Publisher Data
  • Campaign and Inventory Management in a RTB World
  • Working with Third Party Data Providers
  • Retargeting Strategies
  • Brand Safety as a Revenue Generator
  • Measuring Engagement in Real Time
  • Connecting the dots between DSPs and SSPs

The Full Conference fee is £300

Please note: The event fee will be billed in USD and any other currency will be subject to the exchange rate at the time of payment. Only two attendees per company are permitted. Additional seats may become available shortly before the event.

Speakers and Sessions

Morning Keynote Address: Donald Hamilton, Partner at Precedio Consulting

Topic: What data do you want and why?

Twitter Handle: @donaldhamilton 

Afternoon Keynote Address: Jakob Nielsen, Managing Director GroupM Interaction

Topic: A New Direction Forward

Twitter handle: @WPP and @Xaxistweets

Nick Stringer, Director of Regulatory Affairs at Internet Advertising Bureau

Topic: UK & EU Privacy & Self Regulation Initiatives

Twitter handle: @nickstringer


Dora Michail, Head of DR Data Strategy EMEA, Yahoo! 


Guillaume Thfoin, Senior DR Analyst, Marketplace Modelling EMEA, Yahoo!

Topic: The Next Generation of Data Driven Advertising

Twitter handle: @Yahoo


Richard Wheaton, Managing Director at Neo@Ogilvy

Topic: Bringing social media into the mix

Twitter Handle: @richardwheaton



Guido Pfister, Co-founder/CTO at MexAd

Topic: RTB is Not Just DATA

Twitter Handle: @Mexad

Ari Paparo, SVP, Product Management, AppNexus

Topic: Yield Management 3.0: Beyond Private Exchanges

Twitter handle: @aripap 


Paul Vassallo, Head of Online Trading / Display at Media Contacts

Twitter Handle: @paulvassallo


Anna Foster, Head of Data Strategy at Media Contacts

Topic: Audience and Attribution

Twitter Handle: @robyn_hud

Introducing Robert Webster is

Nigel Gwilliam, Head of Digital, IPA

Twitter handle: @nigelg


Robert Webster, Head of Technology at MediaCom

Twitter handle: @MediaComGlobal


Morning Panel: Resetting the Display Model

Panel Moderator:
Rob Beeler, VP of Content, AdMonsters

Twitter handle: @rbeeler


James Hamlin, Director of Online Marketing, SeatWave

Twitter handle: @james_hamlin

Bob Bahramipour, Vice President of Business Development, TRUSTe

Twitter handle: @bob3721

James Sandoval, Founder and CEO, Invizua

Twitter handle: @checkyourfuel

Afternoon Panel: The Future of Buying

Panel Moderator:

Peter Kirwan, Journalist for Wired and the Guardian

Twitter handle: @peterkirwan


Nigel Gilbert, Chief Marketing & Development Officer, Unanimis

Twitter handle: @nigelgilbert

Richard Wheaton, Managing Director, Neo@Ogilvy

Twitter handle: @richardwheaton

Marco Bertozzi, Managing Director, EMEA, VivaKi Nerve Center

Twitter handle: @Bertie1972


Ever since 1999, AdMonsters has brought together a community of onlune advertising operations and technology leaders to share. innovate and grow ideas from an ever changing online advertising ecosystem. From our first publisher forum in Sea, Island Georgia, to our newly created OPS events, AdMonsters has provided a unique opportunity for sponsors to reach the leaders in the industry. Over the years, we have expanded our offerings, and urge you to take a look at our opportunities for 2011, to gather input from an engaging group of industry leaders about your products and services. We look forward to seeing you in 2011!

Thanks to all of our sponsors for their support of AdMonsters! Learn more about sponsorship opportunities.

Full conference sponsorship details are available here.