OPS Markets

About OPS: Markets “AdMonsters by far is the best conference I have ever attended.”

One word describes what’s driving the growth of digital advertising. It isn’t data. It isn’t audience. It’s OPS. OPS is building the systems that are bringing the next $25B in advertising dollars from TV to digital. Of course, OPS is about delivery and targeting, but OPS is also about increasing revenue and profitability for buyers and sellers.

Digital advertising is undergoing a tectonic shift towards audience-based targeting and an audience-driven marketplace. Inventory is now bought and sold in a complex environment of buyers, sellers, networks, exchanges, bidding systems, and other intermediaries. What was once a relatively simple world of deals between agencies and publishers is now truly a market.

OPS: Markets will focus on how digital advertising leaders and operations professionals are responding to the emergence of this market.

Who attends OPS: Markets

The event is open to anyone who seeks to understand how Ad Operations can transform revenue into profit. While other AdMonsters events may have limitations on who can register, OPS is an open door event. The day will focus on the exchange of ideas, experiences, peer-certified best practice recommendations, emerging opportunities, and expert led sessions covering an array of ad ops and technology topics. Typical attendees are:

• Commercial Directors
• CEOs
• General managers
• Manging Directors
• Heads of Online
• Agency Planners & Buyers
• Directors & VPs of Advertising Operations
• Those with over five years experience in online advertising

Business leaders know that operations is a competitive differentiator. OPS will deliver a deep understanding of the critical technologies, tools, methods and practices that will enable you to turn online ad operations into a source of greater profit.

The types of companies that will be present are:

• Media Agencies
• Advertisers & Brands
• Advertising Networks
• Ad Exchanges
• Ad Technology Vendors
• Media Owners & Publishers
• Data Providers & Targeting Solutions

What to expect at OPS: Markets

Participants in this unique one-day forum will share best practices from across the industry related to the increasingly complex digital advertising marketplace. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities while offering practical takeaways for attendees. Operations leaders working at the forefront of the field will lead the discussion at OPS: Markets.

Some conference session topics will include:

• Realizing the Revenue Potential of Publisher Data
• Campaign and Inventory Management in a RTB World
• Working with Third Party Data Providers
• Retargeting Strategies
• Brand Safety as a Revenue Generator
• Measuring Engagement in Real Time
• Connecting the dots between DSPs and SSPs

The Full Conference fee is £300

Please note: The event fee will be billed in USD and any other currency will be subject to the exchange rate at the time of payment. Only two attendees per company are permitted. Additional seats may become available shortly before the event.

Speakers and Sessions

	Morning Keynote Address: Donald Hamilton, Partner at Precedio Consulting Topic: What data do you want and why? Twitter Handle: @donaldhamilton
	Afternoon Keynote Address: Jakob Nielsen, Managing Director GroupM Interaction Topic: A New Direction Forward Twitter handle: @WPP and @Xaxistweets
	Nick Stringer, Director of Regulatory Affairs at Internet Advertising Bureau Topic: UK & EU Privacy & Self Regulation Initiatives Twitter handle: @nickstringer
	Dora Michail, Head of DR Data Strategy EMEA, Yahoo!  and  Guillaume Thfoin, Senior DR Analyst, Marketplace Modelling EMEA, Yahoo! Topic: The Next Generation of Data Driven Advertising Twitter handle: @Yahoo
	Richard Wheaton, Managing Director at Neo@Ogilvy Topic: Bringing social media into the mix Twitter Handle: @richardwheaton
	Guido Pfister, Co-founder/CTO at MexAd Topic: RTB is Not Just DATA Twitter Handle: @Mexad
	Ari Paparo, SVP, Product Management, AppNexus Topic: Yield Management 3.0: Beyond Private Exchanges Twitter handle: @aripap
	Paul Vassallo, Head of Online Trading / Display at Media Contacts Twitter Handle: @paulvassallo and  Anna Foster, Head of Data Strategy at Media Contacts Topic: Audience and Attribution Twitter Handle: @robyn_hud
	Introducing Robert Webster is Nigel Gwilliam, Head of Digital, IPA Twitter handle: @nigelg
	Robert Webster, Head of Technology at MediaCom Topic: Best Practices for DR Display Twitter handle: @MediaComGlobal

Panels

Morning Panel: Resetting the Display Model
	Panel Moderator: Rob Beeler, VP of Content, AdMonsters Twitter handle: @rbeeler Panelists: James Hamlin, Director of Online Marketing, SeatWave Twitter handle: @james_hamlin Bob Bahramipour, Vice President of Business Development, TRUSTe Twitter handle: @bob3721 James Sandoval, Founder and CEO, Invizua Twitter handle: @checkyourfuel

Afternoon Panel: The Future of Buying
	Panel Moderator: Peter Kirwan, Journalist for Wired and the Guardian Twitter handle: @peterkirwan Panelists: Nigel Gilbert, Chief Marketing & Development Officer, Unanimis Twitter handle: @nigelgilbert Richard Wheaton, Managing Director, Neo@Ogilvy Twitter handle: @richardwheaton Marco Bertozzi, Managing Director, EMEA, VivaKi Nerve Center Twitter handle: @Bertie1972

Sponsorship

Ever since 1999, AdMonsters has brought together a community of onlune advertising operations and technology leaders to share. innovate and grow ideas from an ever changing online advertising ecosystem. From our first publisher forum in Sea, Island Georgia, to our newly created OPS events, AdMonsters has provided a unique opportunity for sponsors to reach the leaders in the industry. Over the years, we have expanded our offerings, and urge you to take a look at our opportunities for 2011, to gather input from an engaging group of industry leaders about your products and services. We look forward to seeing you in 2011!

Thanks to all of our sponsors for their support of AdMonsters! Learn more about sponsorship opportunities.

Full conference sponsorship details are available here.