DoubleClick: Campaign Strategies within AdEx and RTB

July 07, 2011—3:20 pm

Sponsor Session: DoubleClick


Session Summary

Campaign strategies within AdEx and RTB : An overview of how to make AdEx and RTB work effectively for different campaign types 


The Speakers

Stephen White, Prinicpal Consultant, AdEx EMEA, Google

Stephen joined DoubleClick in 1999, and has since been an implementation specialist on both Publisher and Agency Serving platforms. He currently works on the Google Ad Exchange, helping buyers and sellers keep the Marketplace open and effective. Previously Stephen ran the Technical Services teams in EMEA for the DoubleClick Buyer Platforms. He found his way into Google in 2008, as part of Google’s acquisition of DoubleClick.


Rohit Kumar, AdEx Manager, Google

Rohit joined Google UK in 2007 and currently works in the Google Ad Exchange on the buy-side managing buyers, networks, DSPs, agencies and advertisers in the UK, Nordics, Eastern Europe and emerging markets. Until recently he was Industry Manager for the UK Automotive team where his role involved advising blue chip automotive clients on their online advertising strategies. Before joining Google Rohit worked for a Corporate Finance consulting firm for 2 years. He has a first degree in Economics and a Masters in Management from the London School of Economics.