Keynote Address: Xaxis – WPP/GroupM’s new Audience Buying Company

About the OPS: Markets Keynote Address

Xaxis – WPP/GroupM’s new Audience Buying Company 
What is Xaxis; the world’s largest audience buying company. It is to use data and technology to enable our agencies to reach and engage with audiences at scale, and in the execution of these objectives, deliver highly efficient and optimized digital media, measurable value, dramatically improved performance, and actionable insights for our clients. 

About the Speaker

Jakob Nielsen

UK Managing Director GroupM Interaction

Jakob Nielsen is the UK Managing Director of GroupM Interaction, the digital division of WPP’s GroupM. Prior to joining GroupM earlier this year, Nielsen was the Western Europe Sales Director for Microsoft Digital Advertising Solutions. Jakob joined Microsoft in 2002 as the Sales and Trade Marketing Manager for MSN Denmark and prior to that was a Sales Executive at Business IT, a software company. Jakob founded QPeople A/S and Handsoffmedia A/S, two digital marketing companies in Denmark. Jakob started his career in Asset Management working for Dexia Bank Denmark. Jakob holds a Master of Science from Copenhagen Business School and during his stay in California he attended Economic classes at UCLA, Berkeley.

Register now for OPS: Markets London July 7, 2011.