OPS: Markets Wrap Up Conversation

July 07, 2011—8:50 pm

Session Topic: The Future of Buying

A moderated conversation between industry experts that is sure to generate some controversy. Topics will touch on how online advertising has evolved and what the future holds. Specifically, they will examine the impact of the new market-driven economy on how media will be bought. Together they will try to identify ways in which business leaders throughout the ecosystem can leverage operations and technology to increase profit and profitability.

Peter Kirwan


Peter Kirwan
Journalist for Wired and the Guardian

Peter Kirwan is a London-based journalist and media analyst who works for The Guardian, Wired and Press Gazette. He spends his time trying to understand what technology is doing to media and marketing. Along the way, he has learned to appreciate Deep Throat’s advice (“Follow the money”). FT Alphaville describes his work is “recommended reading” and Alan Rusbridger, the editor-in-chief of The Guardian, calls it as “thoughtful” (which, in the world of news journalism, may or may not qualify as a recommendation). Kirwan blogs in long-form style at fullrunner.com. You’ll find his Tweets here: @petekirwan.


Nigel GilbertNigel Gilbert, Chief Marketing & Development Officer at Unanimis

Nigel has been working in UK digital media for over 13 years – starting off at Excite when they only had 3 million users but they were a top 3 site. Moving to be the first sales person in UK for Ask Jeeves, and then joining Unanimis at the very start. From there Nigel developed and executed sales strategies for eBay, lastminute.com, BBC, FIVE, the AA, and plenty of others. He then grew and developed a network proposition from scratch to become a top 5 within the first 2 years. Post France Telecom acquisition in 2009, Nigel moved into Biz Dev and currently runs the Orange Ad Market – an RTB display exchange – working on product roadmap and biz dev accross UK and France.



Marco Bertozzi, Managing Director EMEA, Vivaki Nerve Centre

Started his career in TV, moving into digital in 2000. A founding member of Zenith Interactive Solutions, Zenith’s then digital arm, he enjoyed the highs and lows of the digital revolution, leaving Zed in 2005 as Commercial Director. After a couple of years as Marketing Director for ZenithOptimedia  Marco moved to Head of Digital for the agency in 2007.  A change of scene in 2008 saw him heading off to run media, web dev, digital and Creative at TMP Worldwide.  Currently Managing Director of The VivaKi Nerve Center, EMEA, the future facing digital entity at VivaKi, where one of the core tasks is leading the strategy for Ad Exchange trading across the VivaKi agencies including Zenithoptimedia, SMG and Razorfish.


Richard Wheaton, Managing Director, Neo@Ogilvy

Richard WheatonRichard Wheaton heads Neo@Ogilvy UK, a division of Ogilvy & Mather Advertising, which provides strategic and implementational digital marketing services to a range of consumer and business-to-business clients. Neo is ranked 4th in the UK among digital media agencies in terms of client billings, according to New Media Age’s 2010 ranking.

Richard has 14 years of digital media and marketing expertise, running his first digital design agency in 1997 after completing his MBA at Cranfield after a successful career in book publishing career at HarperCollinsPublishers. Since then he has been Managing Partner at Carat Interactive, served as European marketing director for Getty Images, and worked as an independent consultant. Neo@Ogilvy’s clients include: American Express, Kodak, Cisco, British Airways, Sony, Intel, IBM, Intel, Barclays, Bulova, GSK, Pfizer, the Disasters and Emergency Committee, and South Africa Tourism.


Julia Smith, Communications Director, Jemm Media

Julia Smith started her career at Dennis Publishing over 16 years ago and has been at the heart of the changing digital media landscape ever since. Julia has held major commercial roles both agency and media side including The Mirror Group Newspapers, Harvest Digital, Associated Newspapers and UPC Media. Most recently, Julia was Head of IASH, the largest council within the IAB representing digital networks and sales houses. It was in this role that Julia was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010.

As Communications Director and ‘The Voice’ of Jemm, Julia works to promote the business to the industry, advertisers and publishers. Her extensive market insight and understanding of the digital advertising value chain makes her an empathetic advisor across the board.

Julia is a regular media commentator and often invited to speak at major conferences. She has recently spoken at New Media Age Masterclass and Ad:Tech London and will be speaking at this year’s iMedia Summit in June and Ad:Tech London in September