Bringing Social Media into the Mix

July 07, 2011—7:20 pm

About the Session

Topic: Bringing Social Media into the Mix

Social Media has brought a new dimension to the advertising landscape and agencies have had to quickly add it to the mix. This session will delve into the agency role with social campaigns, how social is being integrated into planning and ultimately how it measures up against other digital media.


About the Speaker

Richard Wheaton 

Managing Director, Neo@Ogilvy

Richard Wheaton heads Neo@Ogilvy UK, a division of Ogilvy & Mather Advertising, which provides strategic and implementational digital marketing services to a range of consumer and business-to-business clients. Neo is ranked 4th in the UK among digital media agencies in terms of client billings, according to New Media Age’s 2010 ranking.

Neo@Ogilvy is a thought-leader in digital media planning and search engine marketing services. Neo represents a return to core advertising principles within the Ogilvy Group, by reintegrating media expertise with the creative thinking in one with the world’s most respected creative agency groups, as they seek to balance the complementary goals of branding and acquisition for its clients. Neo is a recognised innovator and first-mover in an industry that is constantly re-inventing itself: technology is exploited to deliver improved efficiency and speed of advertising decision-making, whilst creative communication planning maintains the central added-value service at the heart of Neo’s operations.


Richard has 14 years of digital media and marketing expertise, running his first digital design agency in 1997 after completing his MBA at Cranfield after a successful career in book publishing career at HarperCollinsPublishers. Since then he has been Managing Partner at Carat Interactive, served as European marketing director for Getty Images, and worked as an independent consultant. Neo@Ogilvy’s clients include: American Express, Kodak, Cisco, British Airways, Sony, Intel, IBM, Intel, Barclays, Bulova, GSK, Pfizer, the Disasters and Emergency Committee, and South Africa Tourism.