Best Practices for DR Display

About the Session

Topic: Best Practices for DR Display

A wealth of new technologies has enabled agencies to deliver greater ROI for their clients. This session will walk through the NEW fundamentals of campaign set up – from data through dynamic creative to optimization.

About the Speakers

Robert Webster – Head of Technology, MediaCom

Rob has approaching 10 years of experience in digital marketting, publisher, network, behavioural technology and now agency side. For the last 7 months he has been Head of Technology at Mediacom working with clients such as Dell, RBS, Direct Line, Laterooms and Cancer Research. His role touches all areas of digital technology, so as well as display he is heavily involved in paid and natural search, affiliate marketting and social commerce.

Introduction by Nigel Gwilliam – Digital Consultant, IPA

Nigel originally joined the IPA as a consultant in 2003, returning in 2005. He runs IPA Digital and is responsible for the IPA’s member committees. Prior to joining the IPA, Nigel was a consultant to the Periodical Publishers Association. He has also worked at Emap, and on the agency side with media planning and buying positions at PHD, London and Leo Burnett, Hong Kong. Nigel is a graduate of the University of Nottingham.