OPS Markets

May 19, 2011

Metropolitan Pavilion

The Metropolitan Pavilion is one of New York City’s premiere special events locations.

Registration opens December 12, 2010

Registration ends May 21, 2011 at 12:00 am

The Metropolitan Pavilion

Breaking News & Updates

OPS: Markets was a huge success. Thank you to everyone who attended and our sponsors for supporting AdMonsters.

Speaker and Session Lineup – Take a look to remind yourself.

A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace.

Image 1 Image 2 Image 3

About OPS: Markets
“AdMonsters by far is the best conference I have ever attended.”

One word describes what’s driving the growth of digital advertising. It isn’t data. It isn’t audience. It’s OPS. OPS is building the systems that are bringing the next $25B in advertising dollars from TV to digital. Of course, OPS is about delivery and targeting, but OPS is also about increasing revenue and profitability for buyers and sellers.

Digital advertising is undergoing a tectonic shift towards audience-based targeting and an audience-driven marketplace. Inventory is now bought and sold in a complex environment of buyers, sellers, networks, exchanges, bidding systems, and other intermediaries. What was once a relatively simple world of deals between agencies and publishers is now truly a market.

OPS: Markets will focus on how digital advertising leaders and operations professionals are responding to the emergence of this market.

Who attends OPS: Markets

Attendance at OPS: Markets is open to anyone who understands the importance of operations and wants to learn more about how Ad Operations can transform revenue into profit. The day will focus on the exchange of ideas, experiences, best practices, emerging trends in the field, and expert-led sessions covering an array of ad ops technology and marketplace topics. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.

What to expect at OPS: Markets

Participants in this unique one-day forum will share best practices from across the industry related to the increasingly complex digital advertising marketplace. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities while offering practical takeaways for attendees. Operations leaders working at the forefront of the field will lead the discussion at OPS: Markets.

Some conference session topics will include:

  • Realizing the Revenue Potential of Publisher Data
  • Campaign and Inventory Management in a RTB World
  • Working with Third Party Data Providers
  • Retargeting Strategies
  • Brand Safety as a Revenue Generator
  • Measuring Engagement in Real Time
  • Connecting the dots between DSPs and SSPs


Full conference fee $850 (USD)
The price will increase as the event approaches, so register now to lock in the best rate. The pricing schedule is as follows:

  • Until May 19, 2011 (USD) Pay Full Price $850.00

Speakers and Sessions

Brian Monahan

Keynote Speaker:  Brian Monahan, EVP Managing Partner, IPG Media Lab

Topic: The Future of High Value Ad Inventory

Eric Picard, Chief Product Officer, Traffiq

Topic: Tracking in an opt-out world

Matt Greitzer, Co-Founder and COO of Accordant Media

Topic: Understanding The New Agency Technology Stack

Bennett Zucker, Senior Vice President & General Manager of Data Solutions for Ziff Davis, Inc.

Topic: Ops & The New Business Model of Web Publishing


 Kevin Lee, CEO at PowerProfiles.com, Member of the Board of Directors at SEMPO, Founder of We-Care.com and CEO & CO-Founder of Didit

Topic: Media Mix Models for Digital Display, Affiliate and Search with Tag Management


David Rowley, Director of Advertising Operations , Blogher

Topic:  Data Management Progress – Using a DMP to Drive Revenue



Sara Livingston

Sara Livingston, Manager, Online Marketing, SeamlessWeb

Topic: Making Data Actionable on the Advertiser Side (and How the Pubs Can Help Too)


Andy Fisher

Afternoon Keynote Address:

Andy Fisher, EVP Global Data and Analytics Director, Starcom MediaVest

Topic: OPS: Markets Wrap up with Andy Fisher and Jonathan Mendez

Jonathan Mendez

Afternoon Keynote Address:

Jonathan Mendez, CEO, Yieldbot

Topic: OPS: Markets Wrap up with Andy Fisher and Jonathan Mendez


Sponsor Speaking Session

Scott Spencer, Director of Product Management for the DoubleClick Ad Exchange

Topic: New Rules of the Road for Navigating Today’s Sales Channels

Sponsor Speaking Session

Jeanne Houweling, CRO, Pubmatic

Topic: Private Marketplaces



Sponsor Speaking Session

Larry Mlawski, Director of Strategy Consulting, Technology Solutions

Topic: Debunking Media’s Urban Myth: From Data to Private Exchanges



Ever since 1999, AdMonsters has brought together a community of online advertising operations and technology leaders to share, innovate and grow ideas from an ever changing online advertising ecosystem. From our first Publisher Forum in Sea, Island Georgia, to our newly created OPS events, AdMonsters has provided a unique opportunity for sponsors to reach the leaders in the industry. Over the years, we have expanded our offerings, and urge you to take a look at our opportunities for 2011, to gather input from an engaging group of industry leaders about your products and services. We look forward to seeing you in 2011!

Thanks to all of our sponsors for their support of AdMonsters! Learn more about sponsorship opportunities.

Full conference sponsorship details are available here.