Sponsor Session A: DoubleClick

May 19, 2011—6:15 pm

About the Sponsor

DoubleClick Digital Advertising Solutions is an operating unit of DoubleClick Inc. that together with DoubleClick Email Solutions enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results. Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1,500 clients.


About the Session

Topic: New Rules of the Road for Navigating Today’s Sales Channels
Not that long ago a publisher’s most complex sales channel decision may have been whether or not to work with an ad network. With the rapid growth of real-time bidding and new buying platforms, publishers now face unprecedented sales channel complexity (direct sales, private exchanges, open auctions) but also unprecedented choice and flexibility in reaching a vast array of buyers. With the right toolkit and strategy, publishers can learn to profit from these trends on their own terms. 


About the Speaker

Scott Spencer

Director of Product Management for the DoubleClick Ad Exchange