OPS: Markets Wrap Up with Andy Fisher and Jonathan Mendez

Wrap Up Discussion

Rob Beeler will moderate a conversation between Andy Fisher, EVP Global Data and Analytics Director at Starcom MediaVest, and Jonathan Mendez, CEO of Yieldbot that is sure to generate some controversy. Topics will touch on how online advertising has evolved and what the future holds. Specifically, they will examine the impact of the new market-driven economy on how buyers and sellers can work together the maintain growth in online advertising. Together they will try to identify ways in which business leaders throughout the ecosystem can leverage operations and technology to increase profit and profitability.

About the Wrap up Speakers

Andy Fisher
EVP Global Data & Analytics Director
Starcom MediaVest

As EVP Global Data & Analytics Director for Starcom Mediavest, Andy leads the data and analytics practice across all channels including both digital and broadcast. An outspoken industry veteran, Andy brings 15 years of experience to this role with the last 11 spent in digital at Razorfish and Personify and the first 4 spent in traditional media analytics at IRI.

Jonathan Mendez
CEO
Yieldbot

Jonathan is a recognized digital media pioneer having spearheaded the rise of realtime rules based/event driven targeting technology with search & display advertising. He was most recently Chief Strategy Officer of Offermatica through its acquisition by Omniture and is currently CEO of publisher side intent harvesting technology startup Yieldbot.