Morning Keynote: The Future of High Value Ad Inventory

May 19, 2011—1:15 pm

About the session

Topic: The Future of High Value Ad Inventory

The exponentially growing supply of advertising inventory, consumers’ growing unwillingness to be subjected to uninvited communications, and the buy side’s embrace of audience level targeting ensure the next five years will see unprecedented disruption as media owners compete for Advertisers’ budgets.  Media owners that adapt to package and deliver what the market values will have a material advantage.  Brian Monahan, EVP, Managing Partner of the IPG Media Lab will share their perspective on what type of ad inventory will command the highest value over the next 5 years.


About the Speaker

Brian Monahan
SVP/GM Data Solutions, IPG Emerging Media Lab

Interpublic’s Emerging Media Lab helps clients understand and test new communication vehicles. Brian Monahan is director of the Lab’s User Generated Content Practice, which is focused on generating proprietary insights about UGC behavior, analysis of emerging UGC ad models and specific client initiatives.

Prior to launching the practice, Monahan oversaw global integrated communications planning for various Microsoft brands. Monahan started in media as a TV Buyer and has expertise in interactive media having worked on online advertising efforts for clients such as, Autotrader, Macys, and Wells Fargo.    He has been active in the interactive advertising industry since 1996. He is a founding board member of the Bay Area Interactive Group and has earned such industry accolades as “Internet Media Buyer of the Year” and “B2B Media All Star.”