Sponsor Session B: Collective

May 19, 2011—6:15 pm

About the Sponsor

Founded in 2005, Collective is a full service provider of media and technology solutions for display advertising. We help brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics.  Our flagship products, Collective DisplayTM and Collective Video®, are powered by AMP®, our market-tested ad management, targeting and analytics platform. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information, please visit www.collective.com. Collective’s investors include Accel Partners®, Greycroft Partners and iNovia Capital.


About the Session

Topic: Debunking Media’s Urban Myth: From Data to Private Exchanges

It’s hard to know who’s doing what when more and more companies have turned to using jargon to describe what they do. With so many topics and different spins, companies are starting to blend into one another. This session will demystify the jargon when Larry Mlawski, Director, Strategy Consulting, Technology Services, Collective, will explain what vendors really mean when speaking about their products, and share valuable insight into what you should look for in a solution, regardless of what vendor you choose.


About the Speaker

Larry Mlawski

Director of Strategy Consulting, Technology Solutions