Ops & The New Business Model of Web Publishing

May 19, 2011—5:15 pm

About the Session

Topic: Ops & The New Business Model of Web Publishing

Web publishers already have most of what they need to leap beyond the networks, exchanges, data sellers, SSPs, DSPs, ad techs and others that have enjoyed feeding off their inventory and audiences for several years. Learn how to tap your site’s expertise, user base and some rented technology to build a thriving, dynamic ops-fueled business based on content, data and ecommerce.


About the Speaker

Bennett Zucker,  

Senior Vice President and General Manager of Data Solutions, Ziff Davis, Inc., US


Bennett Zucker is Senior Vice President & General Manager of Data Solutions for Ziff Davis, Inc., where he built and launched in January 2011 Ziff Davis BuyerBase™, an advanced platform for targeting 40-million in-market buyers of technology and consumer electronics products.

Zucker’s career in ad technology includes executive roles at companies that pioneered online behavioral targeting (Tacoda – where he was VP Global Affiliate & Technology Sales), ad exchanges (Right Media – VP, Right Media Exchange), and data co-ops (Acerno – VP Sales & Marketing). Earlier, at Real Media, he was SVP Sales and Marketing and Managing Director, Latin America. Immediately prior to joining Ziff Davis, he ran a consulting business whose clients included ad tech providers MediaMath, Netezza and PubMatic.

Zucker is a frequent conference speaker and contributor to industry trade publications. He earned a law degree from St. John’s University School of Law in New York.