Understanding The New Agency Technology Stack

May 19, 2011—3:30 pm

About the Session

Topic: Understanding The New Agency Technology Stack

Gone are the days where your technology strategy could simply consist of which ad server to use. Agencies now need to understand the landscape of technology solutions and services and more importantly how these pieces connect together to bring their clients success. This session will how to develop a coherent technology strategy that works in today’s complex marketplace.


About the Speaker

Matt Greitzner, Co-Founder and COO or Accordant Media

Prior to co-founding Accordant, Matt served as Vice President of Search Marketing and Head of ATOM Systems at Razorfish, one of the largest global interactive ad agencies. Matt launched ATOM Systems, Razorfish’s agency trading desk, in November of 2008. Matt also lead Razorfish’s search marketing practice, which he started in 2002, helping to build it into one of the largest full service search marketing organizations in the world. Matt served in various operational and search-related roles at Razorfish since joining the company in 1998, and also founded Bin 55, an interactive consulting company focusing on web marketing for small businesses. Matt was named “40 Under 40” by Crain’s NY Business in 2007 and is a frequent speaker at industry events, and contributor to industry publications such as ClickZ, MediaPost and AdExchanger. Matt is a graduate of Bowdoin College.