PubMatic: Publisher’s Empowered

About the Sponsor

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand. PubMatic has seven offices around the world in the US, Europe, and Asia. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures.

About the Session

Ad Operations teams are in the driver’s seat for ad revenue now more than ever.  What used to be remnant inventory continues to evolve into premium inventory.  With control over the budgets, which have grown nicely during the economic recovery,  advertisers want the efficiency of Real-Time Bidding (RTB) applied to audience targeted campaigns and the trusted direct relationships with Premium Publishers.  Come learn best practices of how Premium Publisher ad operations professionals can better align resources and activities to generate the most revenue – leveraging audience targeting, RTB and private marketplaces – even as the definition of premium inventory evolves.

About the Speaker

Jeanne Houweling, CRO

PubMatic

Jeanne is the Chief Revenue Officer for PubMatic. Jeanne is an online industry veteran and early pioneer in internet advertising and strategic partnerships with more than two decades of experience in sales and business development. With a focus on understanding and exceeding client objectives, Jeanne is a proven expert in crafting complex technology distribution partnerships and advertising solutions that generate significant revenue and value. Jeanne has spent the past 16 years driving deals and building successful advertising sales and business development teams at leading online companies and start ups such as  Microsoft and Excite@Home. Prior to joining PubMatic in 2008, she led international market expansion for the NebuAd behavioral targeting solution as well as served as Vice President of Advertising Services for ISP partners. Jeanne led the team responsible for revenue generating content partnerships and distribution for Microsoft UK’s MSN division, driving significant growth in page views and channel contribution margins. At Excite@Home she was involved in vertical channel management and ad product strategy, ultimately becoming the top ad sales producer and Sales Director. Jeanne holds a Bachelor’s Degree in Political Science from the University of California, Los Angeles.