Publisher Forum

August 21, 2011

Lowes Coronado Bay Resort

Lowes Coronado Bay Resort in San Diego, CA, US

Publisher Forum US XXV - San Diego, CA

Registration opens March 04, 2011

Registration ends August 19, 2011 at 12:00 am

This event is now sold out. Any registrations from now on will be placed on a waiting list to attend. Register as normal for the waiting list.

 Connect. Share. Innovate. Grow.

Breaking News & Updates

This event is now sold out. Any registrations from now on will be placed on a waiting list to attend. Register as normal for the waiting list.

About the Publisher Forum
“AdMonsters is 100% relevant to my daily job functions. It is the most valuable conference that I attend.”

AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.

While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in its focus, with attendance limited to just one hundred of the most senior leaders in ad operations and technology at online publishers. Participants gather for three days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges. Example topics include the strategic role of Ad Operations, audience targeting, yield, revenue and inventory management, emerging platforms, organizational structure, data monetization and creative executions.

AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you’re getting and who you’ll be with at AdMonsters, and you won’t waste precious time figuring out who you’re talking to and why they’re there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

At AdMonsters, there’s no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

The first thing we hear from first-time participants is almost always “I’m so happy to meet other people who understand what I do for a living!” AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.

Who attends the Publisher Forum

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

What to expect at the Publisher Forum

The basic format for our U.S. conferences is Sunday evening through 5pm Wednesday.
Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The majority of the agenda is comprised of the following:

  • one keynote by an industry visionary
  • sessions led by ad ops leaders who are also AdMonsters members
  • breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies

Further details will become available as we approach the dates of the conference. Please see past conference agendas such AdMonsters XXIII.

Conference pass includes

  • 3 day AdMonsters Publisher Forum in San Diego
  • 18 months access to the AdMonsters member-mailing list
  • Sunday Evening dinner and cocktail reception
  • Sponsored “Speed Dating” Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Fun adventurous offsite activity Tuesday
  • Member dinner Tuesday
  • Breakfast & lunch Monday, Tuesday, and Wednesday

Important note: The event cost does not include your hotel nights. We are offering an exclusive to rate to AdMonsters attendees to stay at the Lowes Coronado Bay Resort of $210 per night inclusive of tax. Please select accommodation when you register for the conference. 

Currently there are no rooms available before or after the conference dates. There are still rooms available only for the duration of the conference. We are working to secure additional rooms. Please contact us directly before booking for more information.

Speakers & Sessions

Keynote Address

Paul Valerio, Principal Insights, Method Inc.

Topic: What’s so funny about Innovation

Bradley Spannbauer

Bradley Spannbauer, Director, Advertising Operations, Edmunds

Meghan Smith, Director of Ad Operations at American Media Inc.

Jay Wilson 

Jay Wilson, Director of Pricing and Yield Management at Photobucket

Topic: Custom Sponsorship Pricing: Best Practices

Garik Goldsheyd

Garik Goldsheyd, VP, Media Operations, Digital Broadcasting Group, US

Topic: Online Video Practices: Do the Ends Justify the Means?

Steven Suthiana 

Steven Suthiana, Director of Digital Media & Operations at Mansueto Ventures

Topic: Moving beyond BT: Data Management Platforms

Kate Maxwell 

Kate Maxwell, Advertising Operations Manager, Gawker Media

Lucas Black, Director, Product Management, AOL 
John Gomez
Bryan Moffitt 
John Gomez, Director Digital Ad Operations, CNBC


Bryan Moffett, VP, Digital Strategy/Ad Operations, National Public Media


Topic: Preparing a Mobile Strategy

Jeff Mayo 
Jeff Mayo, Director of Global Revenue Delivery & Operations, LinkedIn


Topic: The Definitive Session on Staffing


Please contact [email protected] for details about speaking at this event.


AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities, and we look forwards to working with you!