Ruby Sponsor Session: PubMatic

August 23, 2011—2:10 pm



About the Sponsor

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand. PubMatic has seven offices around the world in the US, Europe, and Asia. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures.


About the Session

Closing the Revenue Gap between Direct & Indirect Sales

Not long ago during the economic downturn ad pricing hit rock bottom.  The revenue gap between advertising sold directly by the publisher and advertising sold indirectly by ad networks was larger than ever.   Since then, new technologies, especially RTB, has significantly improved ad pricing from the indirect sales channel.  And the evolution of RTB  continues to improve ad pricing, transparency and publisher control along the way.  Join PubMatic’s Chief Revenue Officer, Jeanne Houweling, and she explains how the latest advancements of RTB is turning online advertising into a sellers market.



About the Speaker

Jeanne HouwelingJeanne Houweling, CRO


Jeanne is the Chief Revenue Officer for PubMatic. Jeanne is an online industry veteran and early pioneer in internet advertising and strategic partnerships with more than two decades of experience in sales and business development. With a focus on understanding and exceeding client objectives, Jeanne is a proven expert in crafting complex technology distribution partnerships and advertising solutions that generate significant revenue and value. Jeanne has spent the past 16 years driving deals and building successful advertising sales and business development teams at leading online companies and start ups such as  Microsoft and Excite@Home. Prior to joining PubMatic in 2008, she led international market expansion for the NebuAd behavioral targeting solution as well as served as Vice President of Advertising Services for ISP partners. Jeanne led the team responsible for revenue generating content partnerships and distribution for Microsoft UK’s MSN division, driving significant growth in page views and channel contribution margins. At Excite@Home she was involved in vertical channel management and ad product strategy, ultimately becoming the top ad sales producer and Sales Director. Jeanne holds a Bachelor’s Degree in Political Science from the University of California, Los Angeles.