Half Group 2A: Moving beyond BT: Data Management Platforms

About the Session

Moving beyond BT: Data Management Platforms

Behavioral targeting has been around a long time, but finally solutions for publishers are coming onto the market with real promise of delivering on the potential of BT. This session will cover why Mansueto Ventures: Inc. & Fast Company went this direction and share some campaign results.

About the Speaker

Steven Suthiana
Group Director of Digital Media & Operations
Mansueto Ventures: Inc. & FastCompany, us

Steven Suthiana is the Group Director of Digital Media & Operations at Mansueto Ventures, publisher of Inc. and Fast Company Magazines where he is in charge of data strategy, ad management, products, contracts management, inventory and analytics. Prior to Mansueto Ventures, Steven was the Director of Advertising Operations | Advertising Services at NeuLion Inc, a parent company of JumpTV Inc.  Steven was in charge of every facet of digital advertising from pre-sale, account management to revenue reconciliation and ad sales of over 150 Sports and Entertainment websites. Through JumpTV Inc partnership, Steven was also responsible for all aspects of Advertising Operations & Client Services at Universal Sports, a subsidiary division of NBC Universal. Steven is an active member and primary contact to the Interactive Advertising Bureau (IAB) and in several committees and/or councils and working groups. Steven studied Biological Sciences at University at Buffalo and Psychology of Human Sexuality at City University of New York, The Graduate Center where he was a recipient of Thomas W. Smith Academic Fellowship.

Follow Steven: @stevesooch