Platinum Sponsor Session: Rubicon

August 22, 2011—3:15 pm


About the Session

RTB Done Right: A Look Behind the Curtains

Enough with the panels, roundtables and articles talking about real-time bidding at a high level! This session will be a technical deep dive of how RTB really works, uncovering all the mystery and mechanics of the technology that powers this buying method. Neal Richter, Director of Science and Research at the Rubicon Project, will explore how RTB bids and transactions happen on the sell-side, in addition to helping you understand what kind of data is being transferred during each bid and why. In conjunction, MediaMath’s CTO, Roland Cozzolino will tackle the topic from the buy side. Unless you invented RTB, you’re guaranteed to leave this session learning something.