Sponsor Breakout A: Rubicon

August 23, 2011—3:00 pm


About the Session

RTB Done Right: 10 Things Ad Ops Need to Know about RTB

Ad Ops have been enabled to drive new and incremental revenue in a programmatic world, but in order to succeed you need to have the basics down first and make sure you’re working with a partner that is doing RTB right.  In this session, we’ll review a quick hit list of issues that relate to RTB, including data leakage, price floors, transparency and second price auction models.