Sponsor Breakout D: DoubleClick
August 23, 2011—4:00 pm
About the Sponsor
DoubleClick Digital Advertising Solutions is an operating unit of DoubleClick Inc. that together with DoubleClick Email Solutions enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results. Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1,500 clients.
About the Session
Three things you can do today to profit from real-time display buying on your terms
By now, nearly everyone has seen the forecasts predicting rapid growth in display buying via real-time bidding (RTB). New buying trends present new revenue opportunities but have left many publishers grappling with an increasingly complex array of sales channels. Craig DiNatali, Head of Publisher Sales at Google, will highlight practical solutions for capitalizing on every buyer relationship while maximizing overall yield and protecting your brand and audience. He will also unveil several exciting new DoubleClick Ad Exchange innovations and proprietary insights from the front lines of the Ad Exchange.
About the Speaker
Craig DiNatali
Head of Publisher Sales