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Check out the highlights from OPS Mobile below, or read the live blog.

About

OPS Mobile - Build the Mobile future

Mobile is not an extension of the web. It's a redefinition. Learn how advertising will never be the same.



The landscape for online advertising is no longer just the 'terrestrial' or PC-based internet – it now includes a much broader and more complex world including smartphones, tablets, networked game consoles, connected TV's, and all sorts of other connected devices, many of which are not plugged in and tied down but carried around in pockets and used throughout the day.

OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. If your business is built around mobile media, you cannot afford to miss OPS Mobile.

Register

 Register Today

  • Register before April 1, 2012 and pay only $750
  • Register after April 1, 2012 and pay $850

The Full Conference Fee is $850 (USD)

Important note:  The event fee will be billed in US dollars and the event cost does not include your hotel nights. 

Or Get a pass to the AdMonsters Week of AdOps and Save $400
Includes:
  • Attendance to OPS Markets, NY, April 18, 2012
  • Attendance to OPS Dinner, NY, April 18, 2012
  • Attendance to OPS Mobile, NY, April 19, 2012
OPS Dinner is now full. Apologies for any inconvenience this may cause. All registrations from now on will be put on the waiting list.

Register here for the AdMonsters Week of AdOps

Speakers

Keynote

Keynote: A Mobile Day in the Life

David Berkowitz Vice President, Emerging Media 360i

Keynote: Mobile, Tangible Design & the Future of Everything

Michael Nicholas chief strategy officer Isobar

The Branded App

Stephen Baer Managing Partner The Game Agency

Focus On

From the Sidewalk to the Register: Mobile + Location + Shopping

Alistair Goodman CEO Placecast

Tablets – The New Frontier

Sol Masch Director of Mobile Advertising Viacom

Beyond Click Through Rates - Measurement and Mobile

John Egan GM, Mobile Miniclip America

Mobile Privacy: The Elephant(s) in the Room

Alan Chapell Founder Chapell & Associates

An Ideology for JavaScript Ads on Mobile

Alex Sexton Senior Software Engineer Bazaarvoice

Roadmap: In App Rich Media

Maria Breza Head, Digital Revenue Operations Bloomberg, L.P. @mbreeze

Panel

Panel: The Future of Buying Mobile

Jim Payne CEO MoPub

Panel: The Future of Buying Mobile

Jon Schlegel Founder and CEO Optime Software

Panel: The Future of Buying Mobile

Alex Andreyev Strategic Investments NEO@Ogilvy

Panel: The Future of Buying Mobile

Lara Mehanna GM Mobile DataXu

Wrap Up Panel: The Future of Mobile Publishing

Rob Beeler Vice President, Content & Media AdMonsters @rbeeler

Wrap Up Panel: The Future of Mobile Publishing

Janae Redmond Strategic Partner Lead, Mobile... Google

Wrap Up Panel: The Future of Mobile Publishing

Kevin Kearney CEO Hard Candy Shell

Wrap Up Panel: The Future of Mobile Publishing

Terrence Sweeney CMO pinger

Wrap Up Panel: The Future of Mobile Publishing

Chris Feo Business Development & Platform... YuMe

Sponsor Session

RTB Takes Center Stage

Victor Milligan Chief Marketing Officer Nexage

Best Practices for Global Ad Monetization

Anne Frisbie VP & Managing Director, North... InMobi

Mobile Advertising: Why It's Got to Be Rich

Grant Stratemeyer VP of Business Development Celtra

Maximizing the Management and Monetization of Mobile Ad Inventory

Graham Mosley VP, Platform Solutions Mocean Mobile

Mobile Inventory: The Crude Oil for Publishers

Mark Strecker Chief Operating Officer Amobee

Schedule

Apr 19, 2012
9:00 am — 9:20 am
9:20 am — 9:30 am
Graham Mosley will provide an overview of Mocean Mobile’s ad serving platform, highlighting the product features and benefits that allow mobile content publishers, ad networks and app stores to easily and effectively monetize their mobile ad inventory.
Speakers
Graham Mosley (Mocean Mobile)
Session Type
Sponsor Session
9:30 am — 10:10 am
Join David Berkowitz, VP of Emerging Media at 360i, as he takes you on a journey demonstrating how mobile technology will soon permeate nearly every facet of our everyday lives. In this presentation, Berkowitz will explain how smartphone-wielding consumers will use their mobile devices for chatting, shopping, having fun, staying fit and more—and what all this means for marketers.
Speakers
David Berkowitz (360i)
Session Type
Keynote
10:20 am — 11:00 am
 Unlike the PC world where the majority of ad spend is happening domestically, 79% of mobile ad spend is happening on a global level, which is estimated to be a $20.6 billion market by 2015, compared to that of North America's mobile spend, estimated at $5.8 billion by 2015.  It is no wonder that publishers are actively seeking a holistic strategy around global ad monetization. In this session, Anne Frisbie, VP & Managing Director of InMobi, North America will take us through the...
Speakers
Anne Frisbie (InMobi)
Session Type
Sponsor Session
10:20 am — 11:00 am
Mobile rich media holds an incredible amount of promise for brands to engage audiences on their most personal devices. But what are some of the challenges you’ll need to navigate to execute scalable mobile rich media campaigns? Join us as we discuss strategies for creating, distributing and measuring compelling rich media mobile ads. We’ll also review best practices and case studies from top tier advertisers who are leveraging immersive, rich experiences to bring their brands to life.
Speakers
Grant Stratemeyer (Celtra)
Session Type
Sponsor Session
11:30 am — 12:10 pm
Location is the key to relevancy in mobile marketing because place and time are strong predictors of intent. As location becomes woven into every aspect of our mobile phone experience, brands are seizing the opportunity to use mobile to engage with consumers in a mindset to make a purchase – when they are near the store . Now with the advent of mobile wallets and card-linked offers, closed loop ROI for mobile is now emerging as a reality. With 6 years in location-based marketing and over 130...
Speakers
Alistair Goodman (Placecast)
Session Type
Focus On
11:30 am — 12:10 pm
Using his experience at Viacom Media Networks, Sol Masch will lead the audience across the new frontier of advertising on tablets, showing that these devices are more than just bigger smartphones. Sol will dissect new research on user experience and behavior patterns on tablets. He'll also touch upon how flexible solutions for ad formats can be developed in the absence of IAB/MMA standards, and he'll highlight the pros and cons of responsive design and the issues it presents for ad operations....
Speakers
Sol Masch (Viacom)
Session Type
Focus On
11:30 am — 12:10 pm
Marketers agree that smartphones and tablets are revolutionizing the opportunity for brands to connect with their target audiences. The challenge is creating audience insights from mobile campaigns in an efficient, scalable manner. Moving beyond delivery and clicks is critical to moving more significant advertising dollars into the medium. This talk will review the lessons learned by game publisher Miniclip as it added a mobile offering to its brand advertising business. Actual campaign...
Speakers
John Egan (Miniclip America)
Session Type
Focus On
1:10 pm — 1:20 pm
As mobile advertising matures and accelerates, buyers and sellers are increasingly valuing—and demanding—greater levels of transparency, a rich set of business controls and levers, and the ability to target and decision in real-time. These requirements place RTB front and center as the strategic foundation of mobile advertising. RTB delivers real-time decisioning capabilities and unmatched targeting value to buyers. At the same time, it creates both liquidity and enhanced value for publishers...
Speakers
Victor Milligan (Nexage)
Session Type
Sponsor Session
1:20 pm — 2:00 pm
A return to tangible design is here and it will radically change the world around us. Digital tangible design is going to affect more than just our mobile devices. It will bypass Shortcodes and QR codes, both of which marketers don’t know how to promote and consumers don’t know how to use. The future lies within the intuitive nature of mobile technologies, such as NFC and Machine Vision. These developments maximize the “Return on Experience” by injecting technological benefits into everyday...
Speakers
Michael Nicholas (Isobar)
Session Type
Keynote
2:10 pm — 2:50 pm
Buying mobile can be daunting from every perspective, and real-time bidding has emerged to offer greater transparency, control, and scalability to the process. In this panel, we'll navigate effective solutions to buying mobile from the publisher to the advertiser. Jon Schlegel, Founder & CEO of Optime Software, and Jim Payne, CEO & Founder of MoPub, will be joined by representatives from an agency and a demand-side platform (DSP) to dissect the process of buying mobile and highlight...
Speakers
Jim Payne (MoPub)
Jon Schlegel (Optime Software)
Alex Andreyev (NEO@Ogilvy)
Lara Mehanna (DataXu)
Session Type
Panel
3:20 pm — 3:30 pm
Every large publisher is asking the same question: how do I monetize my mobile assets to maximize return on investment and provide valuable inventory to advertisers? How do buzzwords like RTB, rich media, data targeting, forecasting, monetization, and mediation translate to mobile? Publishers have limited resources focused on mobile, and are looking for an expert partner with a platform that takes the complexity out of managing their assets. Mark Strecker will discuss how publishers can realize...
Speakers
Mark Strecker (Amobee)
Session Type
Sponsor Session
3:30 pm — 4:00 pm
Stephen Baer is a Creator (by nature), a Marketer (by trade), and an Ideator (by passion). Since 2007, Stephen has been the Founder and Managing Partner of The Game Agency, an award winning digital marketing agency with expertise in developing and deploying campaigns powered by play.  The Game Agency's mission is to create experiences that turn users' attention into action... Action that grows brands, drive commerce and deepen relationships. Clients include A&E Networks, Electronic...
Speakers
Stephen Baer (The Game Agency)
Session Type
Keynote
4:10 pm — 4:50 pm
Mobile Advertising is finally starting to come into its own. While that's news great for the business side, the model for ensuring privacy in a mobile context has yet to reach maturity. Even companies trying to the right thing are often finding that the privacy standards that are effective in an online context are less so in mobile. As MUIDs are currently the de facto technology for most mobile ad networks, what are the rules for their use? How does location fit in? How do we communicate the...
Speakers
Alan Chapell (Chapell & Associates)
Session Type
Focus On
4:10 pm — 4:50 pm
The mobile web is growing. Research is showing that more people click on ads and purchase goods via the mobile web than in mobile apps. The problem? Fragmentation. Not only can we not hide behind the shield of the Flash runtime to give us compatibility, there is a huge range of devices that all support different features. This talk will help you learn about a new way of thinking about device compatibility and offer a set of tools to help you tackle these challenges.
Speakers
Alex Sexton (Bazaarvoice)
Session Type
Focus On
4:10 pm — 4:50 pm
 Through the launch of BloombergBusinessWeek+, BloombergTV+, and multiple rich media campaigns on our consumer app, we've run engaging, interactive units that delight advertisers. However, the process has been anything but simple. We'll discuss challenges to be prepared for as you navigate rich media in app including: - Proprietary SDKs- Offline Ad Serving- Video in Low Bandwidth Environments- Third Party Ad Serving Discrepancies 
Speakers
Maria Breza (Bloomberg, L.P.)
Session Type
Focus On
5:00 pm — 5:40 pm
As technologies change, everyone involved in mobile publishing must adapt to keep up. From scalable buys to app development, in this panel, mobile marketing leaders lay out their predictions for the future of the mobile landscape and debate the strategies and technologies publishers must investigate to successfully navigate this rapidly evolving field.
Speakers
Rob Beeler (AdMonsters)
Janae Redmond (Google)
Kevin Kearney (Hard Candy Shell)
Terrence Sweeney (pinger)
Chris Feo (YuMe)
Session Type
Panel

FAQ

Who attends OPS Mobile

OPS Mobile is an open door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of mobile advertising. The agenda for OPS Mobile will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for the mobile internet. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.

 

What to expect at OPS Mobile

Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.

 

Conference session topics will include:

  • Meet the Players in Mobile Ad Technology
  • Platforms + Devices + Gateways + App Stores = Complexity!
  • Mobile Video - Exciting, but is it For Real?
  • Ad Metrics and Analytics in a Mobile World
  • Targeting users on Mobile Devices - What’s New & Different?
  • Geo-enabled Local/Real-Time Advertising
  • Inventory Management and Optimization for Mobile Advertising
  • Third Party Ad Serving on Mobile Devices
  • Mobile Ad Networks and Exchanges