Register before April 1 and save $150! - Recently Added Speakers:

  • Keynote Address: A Day in the Mobile Life, David Berkowitz, VP of Emerging Media, 360i
  • Josh Shabtai, Creative Director, JWT - Topic: The Branded App
  • Alistair Goodman, CEO, Placecast - Topic: Payment and Location
  • Sol Masch, Director of Mobile Advertising, Viacom Media Networks - Topic: Tablet Specs
  • John Egan, GM, Mobile, Miniclip - Topic: Measurement and Mobile
  • Maria Breza, Global Head, Web and Mobile Ad Operations, Bloomberg L.P. - Topic: The State of Rich Media Standards
  • Wrap Up Panel: The Future of Mobile Commerce, Marc Theerman, VP Mobile, Admeld

OPS Mobile - Build the Mobile future

Mobile is not an extension of the web. It's a redefinition. Learn how advertising will never be the same.



The landscape for online advertising is no longer just the 'terrestrial' or PC-based internet – it now includes a much broader and more complex world including smartphones, tablets, networked game consoles, connected TV's, and all sorts of other connected devices, many of which are not plugged in and tied down but carried around in pockets and used throughout the day.

 

OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. If your business is built around mobile media, you cannot afford to miss OPS Mobile.

Register

 

Register Today

  • Register before April 1, 2012 and pay only $700
  • Register before April 19, 2012 and pay $850

The Full Conference Fee is $850 (USD)

Important note:  The event fee will be billed in US dollars and the event cost does not include your hotel nights. 

Or Get a pass to the AdMonsters Week of AdOps and Save $400
Includes:
  • Attendance to OPS Markets, NY, April 18, 2012
  • Attendance to OPS Dinner, NY, April 18, 2012
  • Attendance to OPS Mobile, NY, April 19, 2012
Register here for the AdMonsters Week of AdOps

Keynote Speakers


A Mobile Day in the Life

 

David Berkowitz

VP of Emerging Media

360i

@dberkowitz


 


Focus On... Sessions

 

The Branded App

 

 Josh Shabtai

Creative Director, JWT

CEO, Vertigore Games

@joshshabtai

 

Payments and Location

 

Alistair Goodman

CEO

Placecast

@placecast

Tablet Specs

 

 Sol Masch

Director of Mobile Advertising

Viacom Media Networks

 


OPS Mobile Wrap-Up Panel: The Future of Mobile Commerce


Panelist

Marc Theerman
VP Mobile, AdMeld

@admeld

Speak at OPS Mobile: Stand out from the crowd

Position yourself as a thought leader in the Mobile advertising space and present a topic you feel is important in the current industry climate to your peers at OPS Mobile. We have various available speakings sessions throughout the event, take the opportunity to voice your issues, your solutions and Build the Mobile Future.

Contact us

Apr 19, 2012
9:20 am10:10 am
 Join David Berkowitz, VP of Emerging Media at 360i, as he takes you on a journey demonstrating how mobile technology will soon permeate nearly every facet of our everyday lives. In this presentation, Berkowitz will explain how smartphone-wielding consumers will use their mobile devices for chatting, shopping, having fun, staying fit and more—and what all this means for marketers.   
Speakers
David Berkowitz
10:20 am11:00 am
10:20 am11:00 am
11:40 am12:10 pm
Alistair Goodman is CEO of Placecast, a leader in location-based mobile marketing. Placecast is the developer of the geo-fencing service ShopAlerts, the most scalable, proven, location-based mobile marketing system currently available.  ShopAlerts is licensed by operators like O2 and AT&T as well as directly by brands and credit card companies.    Previously, Alistair served as Vice President of Strategic Marketing at Exponential Interactive, an online media services and...
Speakers
Alistair Goodman
11:40 am12:10 pm
Sol Masch, Director of Mobile Advertising for Viacom Media Networks, is responsible for advertising and sponsorship sales across Viacom Media Networks’ mobile & tablet portfolio. Brands that Masch oversees include MTV, VH1, COMEDY CENTRAL, Nickelodeon, Nick Jr., CMT, Spike, Gametrailers, and LOGO. Specifically, Masch manages all sales & strategy pertaining to Viacom Media Networks’ mobile websites, video, apps and tablet products. In his time at Viacom Media Networks, Masch has been...
Speakers
Sol Masch
11:40 am12:10 pm
1:10 pm2:00 pm
2:10 pm2:50 pm
3:30 pm3:50 pm
3:30 pm3:50 pm
4:10 pm4:40 pm
Josh is a media junkie, experience designer and game developer. As CEO and creative director of Vertigore Games, he builds game experiences and platforms that promise new breakthroughs in player immersion. The company’s augmented reality-shooter Star Wars Arcade: Falcon Gunner debuted for iOS in November 2010, quickly becoming one of the year’s most buzzed about titles and one of the gaming industry’s most commercially successful AR games to date. Vertigore has...
Speakers
Josh Shabtai
4:10 pm4:40 pm
4:50 pm5:30 pm

AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities (Download PDF), and we look forward to working with you!

Who attends OPS Mobile

OPS Mobile is an open door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of mobile advertising. The agenda for OPS Mobile will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for the mobile internet. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.

 

What to expect at OPS Mobile

Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.

 

Conference session topics will include:

  • Meet the Players in Mobile Ad Technology
  • Platforms + Devices + Gateways + App Stores = Complexity!
  • Mobile Video - Exciting, but is it For Real?
  • Ad Metrics and Analytics in a Mobile World
  • Targeting users on Mobile Devices - What’s New & Different?
  • Geo-enabled Local/Real-Time Advertising
  • Inventory Management and Optimization for Mobile Advertising
  • Third Party Ad Serving on Mobile Devices
  • Mobile Ad Networks and Exchanges
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