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To my knowledge no one goes into ad operations to practice law. It was certainly the last thing on my mind when I started back in 1999, but I quickly found myself having to navigate T&Cs, IOs and...
We recently learned that iOS7 will not longer allow access to the Mac Address and would instead send a generic value instead.
I wanted to see how others who currently use this feature in the older...
I wanted to bring up the issue of ads not clicking through correctly due to Outlook scrambling the the source and relaying the wrong click-through to an image source. Have other teams seen this...
In your words: for an article we're working on, we'd like to hear what impact programmatic buying has had on the amount of contractual work ad operations is often tasked with. Is the efficiency of...
Malvertising, defined as the use of online advertising to spread malicious software (aka “malware”), is a damaging occurrence in online advertising. A malicious advertisement is one that is able to...
Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At...
Second-screen and companion viewing isn’t a new phenomenon per se. Television viewers are quite accustomed to diverting their attention throughout broadcasts. And even before the proliferation of TV...
Hello Monsters,
I am wondering what software/vendors are teams using to track revenue at risk on a weekly basis? Are most people using an excel spreadsheet with manual updates, a custom report with...
On most prominent sites, high-impact rich media ads are served as sponsorship/branding opportunities. For example, you will never see site skins, pushdowns, or sidekicks being served as rotational...
We may have a need for a short-term outsourced trafficker. If you have any strong recommendations, please let me know!
Of note - I'm not interested in being solicited. I'm only interested in advice...
HI,
Just wondering what new and funky ad formats you guys have been tested or run with?
Are you still stuck with the leaders/mpus or doing more exciting things?
Any direction into what formats you...
The headline that likely best sums up Yahoo’s acquisition of Tumblr comes from an unlikely source: “Yahoo Back On Top After Purchasing Millions Of 13-Year-Old Girls’ Blogs,” blasted The Onion.Snicker...
All -
Has anyone noticed that you cannot get an app through the Apple App store approval process if you still have the DFP legacy SDK in an app when it is submit to the store for approval?
Apps in...
May 23, 2013 Audience ExtensionAudience Segmentationaudience targetingDMPDMPsyield optimization Russell McGurk
Hi all,
I'm currently reviewing our strategy regarding data management and audience segmentation/targeting to ensure we are capable reacting to the ever evolving demands of clients in what is an...
May 22, 2013 forecastingmaxifiermetamarketsoptimisationoptimizationyieldyield optimizationyieldex Russell McGurk
I'm currently looking at inventory forecasting and/or optimization vendors and am interested to know if anyone has any experience working with Metamarkets? How do they compare with vendors like...
Hi all,
I've been trying to contact Yieldex for the last two weeks but am not getting a response by phone or email. Are they still in business? Does anyone have a direct contact on the sales side?...
For the first time in history, the UM Ad Ops team is getting a summer intern. Apparently, there are a lot of mundane and basic tasks associated with Operations (who knew!), and our team will be able...
Written by AdMonsters' U.S. Editor Gavin Dunaway for The Makegood.Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know.Five years ago, I moved to NYC...
Does anyone do latitude and longitude targeting for mobile? Currently, the ad server we're using doesn't offer that kind of targeting, and the few people I know throughout the industry that I've...
HI,
I was wonder if any other Publishers have used Blue Kai, and could share some experiences.
Has it been worthwhile? Do they have other major competitors you like to use better?
Thanks!
Hi,
Is anyone in adops currently utilizing automated QA software for testing ad creatives on sites or for ad server migration testing?
Thanks,
Lum
Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge –...
Hi Monsters
Has anyone worked with Adelphic on mobile targeting? If so I would be interested in how successful the targeting is.
Likewise it would be great to hear thoughts on mobile targeting and...
Hi Monsters,
Quick question, is anyone out there using Maxifier?
If you are what benefits have you seen?
The burning question is, have you made more money as a result?
Any tips/recommendations would...
Click Here to Download the Report! In 2012, the IAB officially recognized viewable impressions as a viable metric with its 'Making Measurement Make Sense,' or 3MS initiative. Today,...
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Mobile 447 articles
Operations Management 2 articles
Private Marketplaces 5 articles
Programmatic Direct 2 articles
Audience Extension 10 articles
Responsive Design 2 articles
Viewability 9 articles
Creative QA 3 articles
Tag management 5 articles
Private Marketplace 1 article
