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August 18, 2014 Joshua R. Weaver
Today marks the hottest day of the year here outside of Portland at the Columbia Gorge. Today also marks our first day of sessions at Publisher Forum. Coincidence? Maybe. But, we like to think the...
I'm in the process of upgrading our sites to Universal Analytics using GTM. During this process, I need to create 8-10 custom dimensions and also leverage content groups. Does anyone have examples...
August 13, 2014
Hello all, Long time listener, first time poster!  I have a tagging issue which I was wondering if the AdOps community can help me out with. I have a system which will only allow one form of...
As we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation...
August 4, 2014 native Gavin Dunaway
Several years ago – long before the native revolution – when I was the staff writer for trade publication called Mobility that reported on corporate relocation issues, the editorial staff was faced...
“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (...
Hi all - We are utilizing the 'load more' functionality to load more article content to the page, when a user clicks the button. We want to better monitize those ad impressions that are served with...
July 30, 2014 Dee
Hello, Has anyone worked with any companies that will monetize your emails? We do a lot of direct sold campaigns but need something to fill the gaps when one is not sold. Thanks, Dee
Bring your questions as Gavin discusses his new feature story on video viewability – and some of the follow-up pieces in the works – on Monster Radio this Friday at 3 pm. RSVP here. Fifty...
I’ve been called a baby in the digital media space, but at the ripe old age of 33, I remember not only life without the Internet, but also those dark days in the pre-cable era. In 1990, my father...
HI Monsters, I'm researching companies that offer a platform that allows for self-service component for advertisers to implement direct campaigns. Any recommendations? Thanks
Hi All I came across a very interesting Google Display benchmarks tool, but I am amazed at the fluctuations I'm seeing here, especially when you start breaking the data down by industry. Is this an...
Hi all, Quick question - wondering if any publishers out there are using a tag management solution to deliver their DFP Google Publisher Tags? The three tier nature of the ad-tag (the library call,...
As we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation...
I've been using the Firebug or developer tools/network trace in web browsers to monitor calls between video player, ad server and demand sources. I haven't monitored performance on display units in...
Thirteen years ago, Dennis Colon took a job at Conde Nast that no one else wanted. Now as Senior Director of Revenue and Advertising Operations, he’s a major force in the sweeping changes that have...
We've used Airset to manage channel conflicts in a enterprise publishing groiup. Worked well. But now they are going out of business. Looking for recommendations on a new tool. Thanks.
With 14 years in the digital media trenches, Kerel Cooper, Senior Director of Digital Ad Platform Strategies at Advance Digital, is a great resource for the whole AdMonsters community on a wealth of...
I'm trying to understand the benefits of using Flurry Analytics (http://www.flurry.com/) against Google Analytics (http://www.google.com/analytics/) for mobile apps. My company develops mobile apps...
I have just emerged from my sensory deprivation chamber following AdMonsters’ June 10 OPS conference – the stimulation of more than 500 industry players roaming four floors devoted to native...
Hi guys, We have mobile app running with google admob interstitials. Admob itself is claiming to have 99-100% fill rate, but in fact after looking at the impression to requests, its more like 58%. We...
Hi, we have a jpg ad that we are serving on mobile web through Xaxis with an Atlas 1x1 tracking pixel. The ad shows up in iOS, but in Android it displays a grey box. Do we need to add a special...
It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO)...
We received feedback from one of our publishers that more agencies are requiring time/date/URL added to all screenshots, we have not heard the same from other publishers. Is this a standard that you...
June 3, 2014 Allison Nottingham
Has anyone had success with a Workflow Management tool besides Salesforce? We need to find a solution to keep orders, changes, report requests, etc organized and we don't have the internal resources...
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