Leading Operations Online
March 9, 2010
members
The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.
This week we feature Julian Zilberbrand, Vice President, Group Director, Technology and Ad Operations, MediaVest USA.
What's your current role? If you were at a dinner party with people who don't understand ad operations - how would you describe what you do?
I am the VP of Technology and Advertising Operations. The best way I can describe what I do is this: I oversee the team that implements, tracks and reports on all advertising we do in a digital environment. I also oversee terms and...
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March 1, 2010
Display Product
Lorne Brown
Editor's note: Originally posted on the Operative Blog.
That seems to be the latest measurement buzz word. Now…let me ask in a different way.
Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?
In 2010, digital publishers in the US and Europe that are not a top 20 site in their market, will leave more than $500,000,000 of ad revenue on the table. In fact, if you divide that number into the top 300 publishers on the internet, that’s $1,600,000 per publisher. Most of that money will go to the big publishers who can get the job done…the ones that can easily execute complicated marketing programs because they have the staff, systems and processes...
read full postAd Ops News From Around the Web
March 12, 2010
mobile mobile networks regulation
eweek.com
The Federal Trade Commission is looking for official declarations from Google rivals about Google's proposed purchase of mobile ad provider AdMob, which could signal the regulator may challenge the deal. Bloomberg News said March 10 that the FTC is now asking Google competitors and advertisers for input about the deal to help its investigation into whether the purchase would reduce competition in the mobile ad market. This sector includes Microsoft, Yahoo and a host of smaller startups such as...
March 12, 2010
audience behavioral privacy targeting
Econsultancy Blog
With many high-profile cases of behavioural targeting going awry, too many digital advertisers are seeing behavioural targeting as the be all and end all of their campaigns. As the latest IPA Bellweather figures have shown, ad spend continues to increase but as digital marketing leads the way to recovery, there has been a lot of talk in the industry recently on the effectiveness of behavioural targeting. While many of the industry champion it, many consumers are still inherently...
March 12, 2010
ad exchanges real-time bidding rtb yahoo
Right Media Blog
There’s an article in today’s New York Times about real-time bidding that includes Yahoo!’s Right Media.
We are really excited about the momentum we’re seeing in the real-time bidding space. Right Media was the first marketplace to offer real-time bidding (RTB) in our own marketplace over five years ago (see the story we posted on this last year). We have been testing a new kind of RTB for over the last six months. In the newer version of RTB, we broadcast bid requests to companies who have a...
March 11, 2010
Display metrics
Biz Report
When it comes to advertising, especially display ads, most marketers are content not to increase budgets. Thanks to several studies indicating that consumers ignore or are blind to display ads, many marketers are even cutting back on display in favor of rich media, video and email. But, a new comScore report sheds a bit more light on display advertising - specifically that some regions are more in-tune with display than others.
The comScore report finds that European consumers who viewed a...
March 11, 2010
audience behavioral targeting
Ad Agency Leverages AdAdvisor Data to Target Ads to Internet Users Twice as Likely to Become Customers for Leading Entertainment Client Vienna, VA and New York, NY March 10, 2010 – Demdex and TARGUSinfo today announced the integration of TARGUSinfo AdAdvisor® verified audience data with Demdex turnkey audience management solutions. Demdex helps leading advertising agencies, media companies, and advertisers efficiently manage and leverage their audience data by creating a “Behavioral...
March 11, 2010
ad exchanges real-time bidding rtb
NY Times Online Advertising
Time is now on the side of online advertisers.
Advertisers have been able to direct online messages based on demographics, income and even location, but one element has been largely missing until recently: immediacy. Advertisers booked slots in advance, and could not make on-the-fly decisions about what ads to show based on what people were doing on the Web.
Now, companies like Google, Yahoo and Microsoft let advertisers buy ads in the milliseconds between the time someone enters a site’s Web...
March 10, 2010
privacy
Turn Blog
We are pleased to announce Turn has joined The Centre for Information Policy Leadership at Hunton & Williams LLP, a member-driven privacy think-tank that provides leadership in developing policy to ensure privacy and information security while balancing economic and societal interests. The Centre’s membership includes more than 40 leading companies representing a wide range of sectors: Turn, Accenture, Acxiom, American Express, Best Buy, Dell, DMA, HP, Eli Lilly, Experian, Google, IBM,...