FEATURES
Measuring Brand Advertising on a Performance Basis
Jan 26 | 08:00 am | Ari JacobyWe’ve all heard that the definition of insanity is doing the same thing over and over but expecting different results. The online ad industry is vocal about the need for more brand advertising...
Read Moreaudience | 0 Comments
MMA Aids Developers With Privacy Policy Framework
Jan 26 | 07:09 am | Gavin DunawayThe Mobile Marketing Association has issued the final version of its Mobile Application Privacy Policy Framework to assist mobile app developers and publishers in writing privacy policies and...
Read Moremma | 0 Comments
O'Reilly: Making Progress Toward the ‘Quantified Society’
Jan 25 | 05:25 pm | Gavin Dunaway“Towards the Quantified Society” was the theme of O’Reilly’s online preview of its Strata conference in Santa Clara, Calif., in late February. The statement does make one tingle a bit – we’re headed...
Read Morebig data | 0 Comments
Krux Digital Updates Platform, Looks Global: Q&A With Brian Buizer
Jan 25 | 09:12 am | Gavin DunawayIn addition to upgrading its publisher-side data management platform with some slick new tools (including social data integrations), Krux Digital announced today that it’s gone global, now providing...
Read Morebig data | 0 Comments




















