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Leading Operations Online
We’re all familiar with content tagging; it’s a way to categorize content based on the topics it relates to. For example, this post uses tags such as semantic web, content, content tagging, metadata, ontology, semantic tagging. Using tags in this basic way helps optimize your site for search engines and gives users an idea of what the content is about. Let’s say you were reading this post and you wanted more information about ’semantic tagging.’ Clicking on the content tag ’semantic tagging’ at the bottom of the post would bring you to a list of other articles on this blog that use the same tag, if available.
Semantic Tagging
Semantic tagging is the next step in our quest to give deeper meaning to our content by making it easier for machines to understand. Semantic tagging also represents a common format for tagging Web content. This...
read full postIf small budget advertisers are complaining about the number of clicks reported by your ad server not matching with their Referring Sites report in Google Analytics, it can be addressed by one of two ways: change the CTU (Click Through URL) and advise the client of what to look for in Google Analytics or suggest client to supply a new CTU built in Google Analytics’ URL Builder.
Append a Publisher Specific Query String in the CTU
Depending on the type of ad tags (JS, iframe, etc) and creative (image, flash, 3rd party tags), clicks on ads from your site may have your domain, ad server, or none as referrer. Additionally, there are other technical reasons why a click report would not match a referrer report. For advertisers who are not internet saavy this can be very confusing and can endanger the sale. So, instead of letting the client focusing on referrer reports, you can use a unique CTU, and then advise the client to check page views for...
