Leading Operations Online
March 9, 2010
members
The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.
This week we feature Julian Zilberbrand, Vice President, Group Director, Technology and Ad Operations, MediaVest USA.
What's your current role? If you were at a dinner party with people who don't understand ad operations - how would you describe what you do?
I am the VP of Technology and Advertising Operations. The best way I can describe what I do is this: I oversee the team that implements, tracks and reports on all advertising we do in a digital environment. I also oversee terms and...
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March 1, 2010
Display Product
Lorne Brown
Editor's note: Originally posted on the Operative Blog.
That seems to be the latest measurement buzz word. Now…let me ask in a different way.
Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?
In 2010, digital publishers in the US and Europe that are not a top 20 site in their market, will leave more than $500,000,000 of ad revenue on the table. In fact, if you divide that number into the top 300 publishers on the internet, that’s $1,600,000 per publisher. Most of that money will go to the big publishers who can get the job done…the ones that can easily execute complicated marketing programs because they have the staff, systems and processes...
read full postAd Ops News From Around the Web
March 9, 2010
ad network mobile mobile network
NMA Breaking News
A new mobile advertising tool is promising to help premium web publishers maximise the value of their mobile platforms.
REVV for Mobile has been created by online ad optimisation specialist The Rubicon Project in conjunction with mOcean Mobile, an independent mobile ad platform.
It offers publishers mobile ad serving, campaign management and ad network optimisation to match every mobile ad impression with the highest paying demand source.
March 8, 2010
ad networks mobile mobile networks
Rubicon Project
the RUBICON PROJECT LAUNCHES REVV for mobile™ the Rubicon Project Partners with mOcean Mobile to Provide Premium Web Publishers With Mobile Ad OptimizationLOS ANGELES – March 8, 2010 - the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile platforms with REVV for mobile (RFM)™. Available through...
March 8, 2010
Display
ClickZ News
Salt Lake City-based MediaForge, a five-year-old widget company that has moved into dynamic banner advertising, is going public with a system that bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.
The "post-engagement-based platform" differs from many traditional retargeting systems that are based on the simple view-through model, said MediaForge President Tony Zito, who listed Dotomi and FetchBack as two competitors in the...
March 5, 2010
ad exchange ad networks demand-side platforms DSP
AdExchanger
It's official. Following up on yesterday's announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange.
A Google spokesperson said:
"For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange interface for certified ad networks to exclude below the fold placements."
This can be critical for both brand and direct response advertisers who...
March 5, 2010
video
ClickZ
In the automotive industry, aftermarket products are huge. Consumers relish having the ability to enhance their vehicles post-purchase, whether with the purpose of improving their functionality or to better reflect the owner's personality.
In digital marketing, efforts to facilitate functionality and highlight brand (our equivalent of "personality") have traditionally been made pre-purchase, or even pre-development. Issues like how best to garner consumer attention and motivate clicks are taken...
March 4, 2010
ad networks Display Product
ClickZ News Blog
Like many of its rivals, Google is perpetually batting its eyelashes at large brand advertisers. To make a pass for their billion dollar TV and print budgets, the company knows it must create new ad types and audience segmenting tools that speak their language. And so it has, adding tweaks such as frequency capping, larger ad sizes, and integrated measurement of display and search advertising.
The latest feature, available today on Google's Content Network, allows advertisers to bid only on ad...
March 4, 2010
Devices emerging mobile Product
Adotas
ADOTAS – Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great–sleek and slick. It demos as completely intuitive, with barely a learning curve needed.
The $499 price point seems a tad steep at first, but it’s cheap when compared to a MacBook. And oh, what the iPad can do…. It’s an e-book reader! It’s a music player! It’s a portable theater with a big enough screen that we old guys can see it! And...