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Hi all, I'm working with CPA networks as affiliate. I'd like to try to buy impressions from ad exchanges for different offers, but big exchanges work with companies only. What DSP or ad agency allow...
November 21, 2014 Kevin Long
Everyone who's familiar with ad tech knows it's a messy space with companies constantly evolving and buying each other. I'm just curious to hear the different ways professionals in the industry are...
Does anyone have any good tools they use to identify where a "bad ad" is coming from? For example, if you use multiple ad networks and want to know which one is serving an offensive ad. I know...
First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has...
November 17, 2014 Joe Luna
I can’t remember any change in digital media sales that has been as dramatic as the concept of viewability. It paves the way for efficiency and opens the door to exciting metrics – for example, the...
Now-a-days Campaign Management Services is very popular . I believe it is a challenging task which encompasses deep research, perfect detailing and careful execution. I want to know what are the...
Greetings from the Lone Star State! AdMonsters' 34th Publisher Forum is officially under way in the Texas capital. If you couldn't make it down this time, don't fret. You can stay tuned right here...
November 4, 2014 anchorpage loadpolite load
Hello, I work at The Student Room and a large chunk of our site is built around a forum. For members, when they click to read the latest post, the link URL often includes an anchor to take them down...
November 4, 2014 ad-id Gavin Dunaway
Long weekends updating inventory for a massive bookstore during my college years helpd me realize that scanning Universal Product Codes made a painful process much more tolerable. In fact, I refused...
October 30, 2014 Clay Berish
All, We are wrestling with an issue mentioned a few times on Google Forums, independant Ops sites, and Linked In Groups concerning false impressions recorded by Google. Has anyone on this Board...
I know this is a fairly basic topic, but I am hoping to get a quick feel of what most medium to large publishers are doing for inventory and avails forecasting. If you could spare a moment to share...
Take the Fall 2014 Viewability Litmus Test Survey. Open Now until November 14.Earlier this year – and on the heels of the MRC's decision to lift its advisory on viewability — we surveyed ad...
We are looking to see if anyone is using any ad ops billing tools. Has anyone successfully integrated DFA into accounting software? How do you handle your billing?
All, Our Creative department is having a rough time adapting their current Print-based ad generation, proofing, and tracking system to the Digital ad building world...shocker! Does anyone on this...
October 20, 2014 Ad Server Gavin Dunaway
“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its...
October 15, 2014 Megan Williamson
We recently moved our website to a responsive design in Mid September. Since then, we having major issues with DFP giving us an over. Traffic has stayed the same, yet we're are constantly getting an...
We recently moved our website to a responsive design in Mid September. Since then, we having major issues with DFP giving us an over. Traffic has stayed the same, yet we're are constantly getting an...
Last week at the BrightRoll Video Summit during Advertising Week, I heard Ben Jankowski (Group Head of Global Media at MasterCard) say, "If you've figured out programmatic, you're either a genius or...
October 9, 2014 Peter Chang
We are testing a new site template where the ads "stick/stay" in the same place while the user scrolls in order to help our overall viewability. However, we are running into issues where the Z-index...
In the past, the acronym CPA had a simple connotation for publishers: low payout. Particularly in the post-bubble digital advertising world, CPA campaigns seemed a desperate alternative when CPMs had...
The conversation is inevitable. While the phrasing always varies, it starts along these lines:“We have some extra space in the footer, do you think we could squeeze another 728x90 in there?” or maybe...
September 19, 2014 html5 Ryan Wong
For HTML5 creative, are other publishers uploading HTML/images/scripts into their ad server or requiring advertisers to submit each HTML5 creative as a single 3rd party tag?
September 8, 2014 mobile Gavin Dunaway
Last week in an interview with JUICE Mobile CEO Neil Sweeney, I suggested publishers view mobile as a quickly spreading itch that scratching won’t relieve. Do marketers feel similarly about the...
The chief finding from a Winterberry Group/IAB report on programmatic has been the subject of many conversations at AdMonsters lately: 99% of global publishers have some kind of programmatic offering...
September 3, 2014 Michael A Price
Hi Monsters, We recently migrated onto GPT tags from legacy and have implemented the asynchronous fetch, but are seeing slower ad load times. Google recommends tagging asynchronously but was...
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