Leading Operations Online
March 18, 2010
ad operations ad serving inventory members mobile vendors
Scott Savage
Editor's Note: Scott Savage's post originally appeared on his blog: scottsavage.net.
This week I attended the AdMonsters cn-us-22 conference in New York Metro. It was my first Admonsters conference, and was very interesting mainly from publisher, pain point, mobile and industry landscape perspectives.
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March 15, 2010
ad operations Display inventory members Product verification
Sarah Kirtcheff
Last week the AdMonsters descended on the land of Bon Jovi and Springsteen ready to "embrace their inner jersey" as well as, you know, talk about topics important to ad operations. And believe me - there is a lot to talk about. Let's get down to business and recap some of the trends, take-aways and themes from the event that stood out.
Publishers have gotten away from their clients
A powerful statement from Jason Kelly's keynote speech and one that resonates in the wake of buy side solutions filled with acnomyns like RTB and DSP. Who is doing the buying and who is doing the selling in this new type of media work flow? It's not clear anymore. It's a call to action for publishers to reconnect and work directly with agencies and advertisers.
Give...
Ad Ops News From Around the Web
March 19, 2010
editorial rich media
ClickZ Experts
"Explore the Innovation Hall of Fame," read an ad for Intel's 2010 Core Processors on NYTimes.com's home page this week. It encouraged Web site visitors to roll over the ad to view selected articles from the newspaper's archive.The takeover ad - built by Venables Bell & Partners and The Visionaire Group - then expanded to show a blue circle; the circle's outer radius had a timeline spanning 1910 through 2010 and it included 10 hatch marks. The first mark, placed on 1914, leads to an article...
March 19, 2010
demand side platforms
ClickZ Experts
If you follow the latest digital media news, you may have noticed the term demand-side platform (DSP) quickly go from a) industry insider terminology to b) popular business model description to c) an inspiration for many alternative acronyms. (The media loves new acronyms, but it enjoys debate about them even more.) Are you keeping up?Even for us, the sheer pace of information about DSPs in the marketplace has been astounding - and we are in the business of evaluating information in real time!...
March 17, 2010
mobile
NMA Current Issue
Major publishers including Telegraph Media Group and Condé Nast are ramping up mobile investment as it’s cited as a key area of opportunity in the Association of Online Publishers’ Organisation Census.
The annual census, which surveys publishers and brands including News International, Bauer Media and Reuters, revealed three-quarters are planning to boost their skills in the burgeoning sector.
The Telegraph said it plans to invest in a number of new vertical markets in mobile which will include...
March 17, 2010
Product video
Econsultancy Blog
Less than a year ago, video giant YouTube announced that people were uploading 20 hours of video to the site every second. They encouraged users to upload even more. Today, they've announced that a full day's worth of content is uploaded per second. And finally, YouTube is in a position to monetize those videos.According to the YouTube blog: "Today, we’re announcing that you’ve done it! In just 60 quick ticks of the second hand, more than a full, action-packed day in Jack Bauer’s life is now...
March 17, 2010
data Display media revenue
AdExchanger
AdExchanger.com recently asked several members of the advertising ecosystem about "Middlemen" and, specifically:
* "Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?"
The following contribution is an agency perspective from Scott Symonds, General Manager of AKQA Media, Search & Analytics.
Answer: Too many from a capitalist perspective? No. Too many from a usability perspective? Yes.
What do I mean? Working in...
March 17, 2010
digital advertising ecosystem middlemen
AdExchanger
AdExchanger.com recently asked several members of the advertising ecosystem about "Middlemen" and, specifically:
"Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?"
The following contribution is an agency perspective from Sean Kegelman, SVP, Partnerships & Ventures, Publicis Groupe's VivaKi.
The question of - if there are too many parties in the value chain - is about who is adding value (and who isn't) and how...
March 17, 2010
Display inventory real-time
Adotas
ADOTAS – AppNexus announced the launch of its advanced ad platform specializing in real-time advertising on March 12th. The platform, chosen by eBay as its display advertising technology partner, integrates eBay with all the major inventory sources to execute and optimize its real-time media buys.
eBay has been working with AppNexus in beta for more than a year to ramp up its display ad buying and buy across inventory sources.