FEATURES

Hi all, Quick question - wondering if any publishers out there are using a tag management solution to deliver their DFP Google Publisher Tags? The three tier nature of the ad-tag (the library call,...
As we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation...
I've been using the Firebug or developer tools/network trace in web browsers to monitor calls between video player, ad server and demand sources. I haven't monitored performance on display units in...
Thirteen years ago, Dennis Colon took a job at Conde Nast that no one else wanted. Now as Senior Director of Revenue and Advertising Operations, he’s a major force in the sweeping changes that have...
We've used Airset to manage channel conflicts in a enterprise publishing groiup. Worked well. But now they are going out of business. Looking for recommendations on a new tool. Thanks.
With 14 years in the digital media trenches, Kerel Cooper, Senior Director of Digital Ad Platform Strategies at Advance Digital, is a great resource for the whole AdMonsters community on a wealth of...
I'm trying to understand the benefits of using Flurry Analytics (http://www.flurry.com/) against Google Analytics (http://www.google.com/analytics/) for mobile apps. My company develops mobile apps...
I have just emerged from my sensory deprivation chamber following AdMonsters’ June 10 OPS conference – the stimulation of more than 500 industry players roaming four floors devoted to native...
Hi guys, We have mobile app running with google admob interstitials. Admob itself is claiming to have 99-100% fill rate, but in fact after looking at the impression to requests, its more like 58%. We...
Hi, we have a jpg ad that we are serving on mobile web through Xaxis with an Atlas 1x1 tracking pixel. The ad shows up in iOS, but in Android it displays a grey box. Do we need to add a special...
It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO)...
We received feedback from one of our publishers that more agencies are requiring time/date/URL added to all screenshots, we have not heard the same from other publishers. Is this a standard that you...
June 3, 2014 Allison Nottingham
Has anyone had success with a Workflow Management tool besides Salesforce? We need to find a solution to keep orders, changes, report requests, etc organized and we don't have the internal resources...
May 30, 2014 Shannon Bailey
Having trouble trafficking a VAST tag in DFP. It is supposed to be pre-roll to an in-banner video. We don't have video content on our site. any suggestions?
We are seeing significant discrepancies after a quiet patch on this front. This is across all 3rd party vendors (flashtalking, Mediamind, DFA) and is potentially down to ad-blocking/further...
hello, what is the best ad-network ad-server for over 500 sites? a few things i'm looking for: - publisher reporting (fill rate, share, payment...) - per campaign optimize websites or placement level...
Hi guys, Our site has exclusive partnership in certain countries, so we have an order in DFP SB that delivers 100% sponsorship of their passback tags. They then set up orders on their end, falling...
Viewabilty has been a big topic at AdMonsters events since the term came onto the scene. When the MRC recently rescinded its advisory against transacting on a viewable basis, we wanted to know how...
Hi all- We have recently transitioned 2 of of our sites to responsive design. Since then, we have noticed a significant drop in the ad click through rate. Just wondering if any other publishers have...
Hi - I saw this topic bandied about several times over the past few years. I just went through a project to port data from DFP into Salesforce using their updated API, and our chief architect...
Hi All, We're in the process of prospecting vendors to serve our eNewsletters. Has anyone had any particular success stories or companies they would recommend? Additionally, has anyone had success...
May 20, 2014 Drop-off Patrick Crook
Hi All I have a query about matching up adserver data to analytics platforms. I'm aware that the two will never match up perfectly, but I was wondering what kind of drop-off rates are typically seen...
Hi All I'm looking to provide some of my clients with some industry standards to develop some benchmarks for campaigns. We are an agency with a wide range of clients form many industries, and I was...
Improbably, this is going to be about American literature and advertising operations. Typically, most people think the only connection between these two things is that people who get a degree in the...
May 9, 2014 Max Brown
Hey all - does anyone have experience/feedback/opinions/criticisms/praise for AdButler? We are thinking of using them as a solution to deliver all of our unpaid house/promotional units on the site...
Rocket Fuel