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May 23, 2013 Audience ExtensionAudience Segmentationaudience targetingDMPDMPsyield optimization Russell McGurk
Hi all,
I'm currently reviewing our strategy regarding data management and audience segmentation/targeting to ensure we are capable reacting to the ever evolving demands of clients in what is an...
May 22, 2013 forecastingmaxifiermetamarketsoptimisationoptimizationyieldyield optimizationyieldex Russell McGurk
I'm currently looking at inventory forecasting and/or optimization vendors and am interested to know if anyone has any experience working with Metamarkets? How do they compare with vendors like...
Hi all,
I've been trying to contact Yieldex for the last two weeks but am not getting a response by phone or email. Are they still in business? Does anyone have a direct contact on the sales side?...
For the first time in history, the UM Ad Ops team is getting a summer intern. Apparently, there are a lot of mundane and basic tasks associated with Operations (who knew!), and our team will be able...
Did we miss you? Don't fret too much, check out our chat with Pandora's Joanna Bloor right here. And, stay tuned for our next Monster Radio webcast. Trust us, you won't want to miss it! This...
Written by AdMonsters' U.S. Editor Gavin Dunaway for The Makegood.Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know.Five years ago, I moved to NYC...
Does anyone do latitude and longitude targeting for mobile? Currently, the ad server we're using doesn't offer that kind of targeting, and the few people I know throughout the industry that I've...
HI,
I was wonder if any other Publishers have used Blue Kai, and could share some experiences.
Has it been worthwhile? Do they have other major competitors you like to use better?
Thanks!
Hi,
Is anyone in adops currently utilizing automated QA software for testing ad creatives on sites or for ad server migration testing?
Thanks,
Lum
Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge –...
Hi Monsters
Has anyone worked with Adelphic on mobile targeting? If so I would be interested in how successful the targeting is.
Likewise it would be great to hear thoughts on mobile targeting and...
Hi Monsters,
Quick question, is anyone out there using Maxifier?
If you are what benefits have you seen?
The burning question is, have you made more money as a result?
Any tips/recommendations would...
Click Here to Download the Report! In 2012, the IAB officially recognized viewable impressions as a viable metric with its 'Making Measurement Make Sense,' or 3MS initiative. Today,...
Has anyone ever run into any security issues with hosting 3rd-party iframe buster files for takeover and expandable ads? If someone could point me to any security documentation concerning these files...
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Click Here to Download the ReportIn a survey for our new report, "How to Fight the Growing Threat of Malvertisements", sponsored by Symantec, we found that 90 percent of ad ops professionals...
Has anyone else had problems with the ComScore recruitment elements in IE9? We are having user complaints of being unable to close the VoiceFive survey ad.
Thanks!
Pop quiz, publisher: Let’s say Brand X purchases $10 guaranteed CPMs from your direct sales team. However, Brand X’s steely programmatic buying team notices a high-prospect user has just jumped on...
Wiley's Stefanie Petesic tells us about her workweek, which she describes as 'octopus-like' in our latest Monster In the Mirror. From being a champion at 'inbox zero' to keeping a sense of humor,...
Anyone know of a good place to look for new opportunities or of any ops jobs in Philly? Please let me know.
Imagine being head of security at a stadium that holds several hundred events during the year. You are responsible for the safety of each person entering the stadium and for ensuring nothing happens...
Last fall I wrote about my experience at the inaugural OpenCo festival here in San Francisco. OpenCo launched last week with an Indiegogo campaign and a calendar of events covering New York...
Has anyone been approached by an advertiser before during or after a campaign and asked about viewable impressions via DART Active Preview? We have a client who, upon campaign end, informed us that...
The following is a transcript from Brian Monahan's keynote presentation, "Success In the Post-Audience Era," presented at the Sonoma Publisher Forum. I love coming to AdMonster's events, I...
Hi,
I was just wondering what your turnaround times are for homepage take overs?
The standard has usually been 5 working days, but are we all actually getting a clear 5 workign days?
woudl be good to...
Hello, New York! The Monsters have descended on the Big Apple for what's sure to be the best OPS Markets yet. We've got a bevy of industry-leading talent on deck to discuss what's next for the ad...
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