Features

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Fill Out the 2018 Publisher Salary Survey

The job of digital ad operations has long been difficult to define—what exactly falls under the purview of ops? Inventory management, yield, revenue analytics… Even sales? No surprise, it’s been hard to evaluate—or justify—how much ops should be compensated. Instead of growing simpler as the digital media industry matured, the…

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PubForum Prep: Driving Revenue Through a User-First Mindset

When we talk about maintaining a quality user experience while maximizing monetization efforts, publishers have suggested for ages that these two goals oppose each other. Advertisers want to make sure their ads appear in prominent, unmissable positions--and users don't want anything getting in the way of the content they crave.…

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LinkedIn Ramps Up Ad Model, P&G Hedges on Programmatic

Is LinkedIn the New Facebook (for Content Distribution)? LinkedIn is reportedly firming up relationships with publishers in the U.S. and the U.K., according to Digiday, and a growing number of publishers are getting more serious about using LinkedIn as a content distribution channel. (They’re not just B2B publishers, either). LinkedIn…

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