FEATURES
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Measuring Brand Advertising on a Performance Basis
Yesterday | 08:00 am | Ari JacobyWe’ve all heard that the definition of insanity is doing the same thing over and over but expecting different results. The online ad industry is vocal about the need for more brand advertising...
Read Moreaudience | 0 Comments
MMA Aids Developers With Privacy Policy Framework
Yesterday | 07:09 am | Gavin DunawayThe Mobile Marketing Association has issued the final version of its Mobile Application Privacy Policy Framework to assist mobile app developers and publishers in writing privacy policies and...
Read Moremma | 0 Comments
O'Reilly: Making Progress Toward the ‘Quantified Society’
Jan 25 | 05:25 pm | Gavin Dunaway“Towards the Quantified Society” was the theme of O’Reilly’s online preview of its Strata conference in Santa Clara, Calif., in late February. The statement does make one tingle a bit – we’re headed...
Read Morebig data | 0 Comments
Krux Digital Updates Platform, Looks Global: Q&A With Brian Buizer
Jan 25 | 09:12 am | Gavin DunawayIn addition to upgrading its publisher-side data management platform with some slick new tools (including social data integrations), Krux Digital announced today that it’s gone global, now providing...
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DISCUSSION
30.08.11 | 8:49 pm | Dex Ter
digital | 7 comments
1 hour ago | 12:24 pm | Jessica Best
| 0 comments
Yesterday | 5:14 pm | Kevin Brake
| 0 comments
Jan 24 | 4:16 pm | Matt Davis
accounting | 2 comments
Jan 23 | 11:55 am | Mark Verone
ad campaign lifecycle | 4 comments
Yesterday | 9:07 am | Anthony Diaz
fattail | 2 comments
Jan 20 | 5:36 pm | Jay Wright
| 2 comments
Jan 19 | 8:01 pm | jon burke
demographics | 2 comments
Jan 20 | 3:51 pm | Matt Kyme
DART for Publishers | 0 comments
Jan 20 | 2:03 pm | Matthew Katz
browsers | 0 comments
Jan 12 | 6:26 am | Russell McGurk
iframes | 3 comments
Jan 18 | 6:35 pm | Heather Carver
passback tags | 2 comments
Jan 12 | 3:48 pm | Talia Carr
ad-serving | 12 comments
Photos
Ad Ops News
Jan 27
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In the wake of Google Vice President of Product Management Neal Mohan's claim that calling...
Jan 27
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The Guardian and Future Publishing urge publishers to embrace private exchanges while there is...
Jan 26
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To show how well online video and TV campaigns work together, video advertising platform...
Jan 24
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Apparently everyone had the same idea of what to give each other as gifts this holiday season...
Jan 24
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Since being introduced in 2010, the private exchange model has proved pretty intriguing online, but...
