Leading Operations Online

August 31, 2010 Lorne Brown

Draft Strategies for Ad TechnologyAnyone know what time of year it is? That’s right, it’s fantasy football draft season. If you’ve played before, you know that draft season is the most stressful time of year...

How does fantasy football relate back to digital media? Well, it’s also technology budgeting season. Today’s publishers and specialty ad networks feel the stress of making technology decisions for 2011. They have to sit down, review all the projects they are going to push for and make a stake in the ground that "these are the initiatives that will put us in the best position to win in 2011".

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August 24, 2010 discrepancies Display

Counting DiscrepanciesCounting discrepancies in impressions, page-views, and other visitor data impact every online tracking company, publisher, and marketer. The cost of such problems varies and it impacts directly everyone involved. The sooner the problem is found and solved, the better it is for all.

Adservers, Ad Networks, Web Analytics, and Behavioral Targeting companies – all have products that rely on small image requests to track impressions of advertisements or user visits on the page. Every online company has been impacted at least once by discrepancies in the numbers they provide and the numbers of another company or product. Over the last decade the issue has become so common in the online advertising world that

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Operationally Speaking

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Sep 1, 2010
ads operations QA test Max Brown 1 comments

Hi guys, in the Ad Ops department at my company (large music publisher) we...

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Aug 26, 2010
Richard Yoon 1 comments

What is the best way to know if a Flash ad is coded with ActionScript 3.0?...

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Aug 25, 2010
malware trojan viruses Phillip Elliott 0 comments

Has anyone worked with 7 Days Media? We had a publisher accept a buy from...

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Aug 23, 2010
Sell-through Rate STR Bryan Snyder 0 comments

Hi,

Does anyone have experience trying to pull historical sell-...

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Aug 2, 2010
Nathan Girvan 1 comments

Does anyone know of an effective way of reporting on what cookies have been...

Ad Ops News

September 2, 2010 paywall The Independent
As the fugitive businessman Asil Nadir flew back to Britain from his North Cyprus bolt-hole last week, Sean O'Neill, the crime editor of The Times, scooped Fleet Street by being the only print journalist on the plane. Yet those searching Google for the latest on the breaking story that morning would have found no sign of O'Neill's exclusive – only follow-up stories by rival news organisations such as The Guardian and ITN. Two months after Rupert Murdoch's decision to erect a subscription...
September 2, 2010 demand-side platform AdExchanger.com
Demand-side platform Turn announced that Scott Howe has joined its board of directors. A former aQuantive/Atlas/DrivePM exec who joined Microsoft as part of the multi-billion dollar aQuantive acquisition in 2007, Howe should provide Turn with deeper relationships with both agencies and marketers among other benefits. Read the release. Howe discussed his new board duties as well as his own plans and views about the digital ad ecosystem. AdExchanger.com: Where does the demand-side platform fit in...
September 2, 2010 behavioral targeting Devices Display mobile USA Today
Target (TGT) is about to seriously personalize the way it tells digital and mobile customers about hot deals. The retail giant, with 1,743 stores in 49 states, on Friday will announce "My TargetWeekly," a fully customizable version of its weekly ad. The ad now appears on Target.com, where it draws more than 1.2 million visitors weekly, and in Sunday newspapers, where it is seen by 100 million consumers each week. The new version takes the digital ad and lets consumers create customized views,...
September 2, 2010 privacy Mediapost
The last few weeks have seen a lot of press surrounding the issues of privacy and consumer safety. It's a relatively cyclical discussion that seems to be raised every two to three years, but its gaining steam now that the government is getting more involved. I'm not one to talk politics, nor am I one to sit and here and tell you that everything is acceptable in regards to Internet standards for consumer privacy, but I do want to put some of this discussion in perspective. The last thing anyone...
September 2, 2010 behavioral targeting data ClickZ News
Back when doing business on the Internet was new, I consulted in exchange for equity for a lot of start-ups. They had no money. Nobody had any experience. It was a perfect match. One of them had a great idea. They called themselves Yesmail. Today, Yesmail "offers permission based email marketing solutions" and "has the experience and capabilities to create, build and implement email campaigns that directly support client objectives, whether they are built for revenue generation, brand awareness...
September 2, 2010 behavioral targeting retargeting CogBlog
I find it creepy. It is a good thing I don’t follow New York Times reporters on Twitter or you might find that splashed across a major paper today. These days I feel like I see completely incongruous ads showing on inventory and I know they tracked me there. (I have not read the Times article or any other related articles, for what its worth.) (This is “LeadBack” or retargeting, as explained on the Ad.com Japan site today. Notice how the cookie looks like a golden coin!) As the story was...
September 2, 2010 ad standards Display Marketing Mag
The Advertising Standards Authority (ASA) in the UK has announced that it will be regulating all online marketing and advertising from 1 March 2011. The implementation of such regulations will allow the ASA to remove advertisements and statements from Facebook, Twitter and pay per click (PPC) ads on all search engines. Paul Bryne from Greenlight, a search and marketing company, had the following comments about how the change will affect online advertising: “The ASA has been an active player in...