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No Better Time to Talk to Your User

"More often than not, my role on a panel is that of moderator and it’s my job to ask the questions and create the narrative," says AdMonsters Chairman, Rob Beeler. A couple of weeks ago, however, I got invited to be on a panel hosted by Admiral and the Local…

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Client-Side vs. Server-Side? It’s a Draw

While it may come as no surprise that Google AdExchange generates the most programmatic revenue for U.S. publishers, when it comes to the battle between how much revenue is generated from client-side vs. server-side, we can pretty much call it even-Steven, according to a new report from Roxot called US…

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Mobile Was The Revenue Winner in 2016: IAB Report

The IAB held a call this week to present its latest Internet Advertising Report, developed from a semi-annual survey conducted by PricewaterhouseCoopers. And the way the numbers sorted out, it became clear that 2016 was the year of… wait for it, this might be a shock…MOBILE!Kidding aside, we all know…

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Capturing ‘Profit-Tailwinds’ and Revenue Growth

Many leading digital publishers are meeting the challenge of growing revenues with varying degrees of success. However, one challenge that remains a constant is the ability to grow profitability at the same rate or faster than revenue.The predominant focus of many leading organizations remains yield (or eCPM). Adroit sales and…

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