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duopoly

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Death of the Middleman: How Blockchain Enables Decentralized Ad Selling

We caught up with Kind Ads advisor Neil Patel—cofounder of well-known brands Crazy Egg and KISSmetrics—to find out the thinking behind a decentralized ad network, as well as just how it leverages blockchain to cut out intermediaries, offer enhanced data security for pubs and advertisers, and deliver non-irritating ads.

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Punching Above Your Weight: Can You Compete With Facebook in Video?

We're all aware the digital ad marketplace is currently dominated by just a couple of massive companies--and you know exactly who they are. One evergreen issue for publishers is the question of how to navigate this dynamic: Working with Facebook and Google is practically a necessity, especially where distributing your…

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Weekly News Roundup: Expect Fewer CPG Dollars, Ad Tech Tax Exposed, Marketers Mixed on Duopoly

A World Without CPG Spend? Okay, maybe we shouldn't be bracing for a world without CPGs dollars, but maybe we should be ready for a substantial reduction in their digital spending. Procter & Gamble famously slashed its digital ad spend by $100 million earlier this year and cut off the…

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