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Interview with OPS Europe Keynote Dr Mark Grether, COO, Xaxis

Sept 20, 2011, Köln in Partnership with dmexco 2011 AdMonsters OPS Europe event on Sept 20 in Cologne has an incredible lineup of speakers on the agenda, including keynote Dr. Mark Grether, Chief Operating Officer, Xaxis. AdMonsters caught up with Dr. Mark Grether to discuss his keynote address ‘A New…

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Uncovering the Value of Publisher’s Data

Editor's Note: aiMatch recently released an eBook, "Building A Solid Data Strategy" which you can download free from their site. In this post Chris Hanburger, VP of Sales at aiMatch, discusses the need for publishers to have a data foundation.A lot of people in our industry are talking about data. …

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5 Questions for Sacha Berlik of Mexad

In advance of the EU Network Ops Forum we asked keynote speaker Sacha Berlik of Mexad a few questions about the new data driven marketplace.Q: Can you tell us about Mexad and what role the company has in the industry?SB: Mexad’s core team are made up of Ad Exchange Veterans…

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Cookie Synching

Editor's note: This article was originally posted on the Krux Digital Blog.Overview Cookies are the primary mechanism by which publishers, advertisers, ad networks, ad exchanges, demand side platforms and data exchanges store and track information about users. Cookies are domain specific — in other words, a Cookie set by domain…

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Improving Ad Ops Efficiency through Technology

We’ve all been there; you just received the third party ad server report(s) for the campaign that, according to your ad server, has been delivering on target, only to discover that the third party report is showing under delivery.  The problem is that you’re billing the client based on their…

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Things Publishers Need to Hear

The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that  ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…

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