All publishers face steep competition for users’ attention and an urgent need to build stronger relationships with audiences.
Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of first-party data to drive personalization, along with harmonization of the user experience across all channels.
AdMonsters First-Party Data Best Practices Survey
This survey seeks to answer the questions: how are publishers deploying first-party data to drive personalization, unified cross-channel experiences today, and what tools do they need to succeed.