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The Big Google Cookie Crumble: 5 Sessions To Help You Prep

Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea that the majority of your inventory will soon lack identifiers? Are you hyperventilating about digital publishers'…

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What Are the Use Cases for Log-Level Data?

The programmatic black box has opened. Ad platforms are beginning to make their log-level data available in the hopes of satiating industry hunger for transparency. Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD…

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CCPA: Costly Confusion for Publishers and Advertisers—A Conversation With David J. Moore, CEO, BritePool

Now that California’s Attorney General Xavier Becerra has released a draft of rules to guide companies on California Consumer Privacy Act compliance and the state’s Governor Gavin Newsom has signed seven amendments providing more clarity and lessening some short-term pains around CCPA compliance, word on the street is that initial compliance…

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