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The Rise of Publisher Data and Its Potential for Tighter Collaboration Between Brands, Agencies, and Publishers

With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring to the table. Their data will give rise to new opportunities for brands, agencies, and publishers to collaborate earlier on in…

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Publishers Need Deep Audience Insights Now More Than Ever

The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media. Because without insights, advertisers are paying for access to a rather blurry picture of…

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The Value of Talking About the Value of Consumer Data

From the concept of "financial incentives" in the California Consumer Protection Act (CCPA) to Andrew Yang’s Data Dividend Project, there has been an increased call for companies to compensate consumers for their data. Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the…

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These 5 Data Trends Will Totally Reshape Ad Operations

Privacy regulations, cookieless web, identity resolution, the value of first-party data, better personalization—are just some of the many data trends shaping publishers' strategies today. The road ahead is being paved as much by user and governmental concerns as it is by the duopoly and other significant players in the ad…

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Getting a Handle on GDPR: A Q&A With Nick Stringer

The GDPR (General Data Protection Regulation) countdown clock keeps ticking more and more loudly the closer we get to May 25, 2018, the day the wide-reaching E.U. regulation takes effect. Publishers here in the U.S. and elsewhere outside of the E.U. are feeling anxious about getting compliant. Part of that…

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