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coronavirus

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Bad Ads, Whatcha Gonna Do?

We're back with another entry in AdMonster's Discourse, the audio series that massages your eardrums while also informing you about the latest in digital media and advertising technology. As guaranteed spend from advertisers has been paused or simply dried up, publishers are leaning on the open programmatic marketplace far more...…

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Programmatic Won… By Default?

Marfeel asked AdMonster Editorial Director Gavin Dunaway to lead a programmatic panel with heavy hitters from Leaf Group, PreBid.org, Amnet, and more. As you can imagine, it's highly engaging—the talk circles around how the programmatic ecosystem is adjusting in the pandemic fallout, especially with The Trade Desk's demand that exchanges…

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Thriving Through a Pandemic: 7 Lessons

It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at Digital Trends. The publisher is still producing content, delivering advertisers' KPIs, and productivity remains…

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Coronavirus’ Media Fallout Spreads

Coronavirus is hurdling toward a distressing crossroads. Even though people are more active online than probably ever before, many publishers can’t monetize the traffic because they can’t draw advertiser spend. All the data suggests publishers are going to have a hard time waiting this out till the advertising faucets turn…

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