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Hey Digital Media Doomsayers—Did You Forget About Ad Fraud?

Repent, sinners, because the digital media apocalypse is now upon us. Even outside the trades, the news is awash in talks of corrections; discourses on the failure of advertising and why subscriptions are the only option; and pre-emptive surrenders of souls to the Duopoly. I hear bunker sales are through the roof…

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Weekly News Roundup: Discovery Invests in Thrillist’s Parent, Layoffs at BuzzFeed, AppNexus Is In on Ads.txt

Discovery's $40 Million Investment in Thrillist's Parent Company This week it was announced Discovery Communications would be investing $40 million in Group Nine Media, the company that owns Thrillist, NowThis, The Dodo and Seeker. That’s less major than their $100 million investment in Group Nine last year, but still very…

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Weekly News Roundup: Ads.txt Catches On (To Some Agencies’ Chagrin), Transparency in the Header, More

Who's This Asking to Get Into Your Ads.txt? Over on Reddit, publishers are reporting they’re receiving loads of emails from senders identifying themselves as reps from some kind of agency or another, demanding their company be added to the publisher’s Ads.txt file or else they’ll stop buying that publisher’s inventory.…

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