AdMonsters Publisher Forum XXXV

About

Making Media Work

An unparalleled conference for 100 leaders in digital ad operations and technology. AdMonsters Publisher Forum attendees will:

  • Connect directly with technology service providers and see their solutions in action
  • Share knowledge and learn from each other [during attendee-led sessions]
  • Solve problems together and develop best practices with peers
  • Grow and be inspired by the true thought leaders in digital media

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum – and our attendees agree: 

 "AdMonsters is the single best venue for learning from and connecting with the sharpest, most motivated digital ops professionals."

"AdMonsters blows all other conferences away! It is by far the most applicable conference for digital media professionals."

"AdMonsters is hands-down the best conference for this subject matter."

"It's great to interact and share ideas with some of the smartest people in the business."

“The best place to connect with and learn from peers who speak the ad ops language.”

Register

Registration for this event is now only $1,495 and includes: 

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening sponsored "Speed Dating" networking reception
  • Sponsor & attendee Monday dinner
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference
*Email us for more information on these special rates.
Hotel Nights

Please note: Conference pass prices do not include hotel accommodations. AdMonsters’ special group rate for Sonoma is $288 per night (which includes taxes, fees and WiFi).

To take advantage of this rate and to have room nights added to your order, please select 'book my accommodation through AdMonsters' when registering, and select your check in and check out dates.

Please note, if you are interested in extending your hotel stay before or after the conference, there are limited pre- and post-event night rooms available. Please check with us before making flight arrangements.

Hotel reimbursements are available up to 3 weeks prior to the start of the conference.

Speakers

Keynotes

Writing the Book on Programmatic

Michael Smith VP, Revenue Platforms and Operations Hearst Magazines

Attendee Sessions

Revving Up Programmatic

Not Cynthia Butler Sr. Manager, Programmatic Operations Inform Media Group

Revving Up Programmatic

Brian Brownie Director of US Display Operations... eBay

Operating on a Creative Level

Dana Langford Manager of Campaign Management NA Expedia

Sponsor Sessions

Get Your Game On

Pete Erickson Senior Director of Publisher... ADTECH MARKETPLACE

Full Group

Schedule

Mar 1, 2015
Mar 2, 2015
Mar 3, 2015
Mar 4, 2015
6:00 pm8:00 pm
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.
Session Type
Activities
8:00 pm10:00 pm
Representatives from sponsoring companies join the party, and the Digital Media Leadership Awards are handed out.
Session Type
Activities
8:00 am9:00 am
Best get a big helping of this scrumptious breakfast because you've got a long day ahead!
Session Type
Meal
9:00 am9:20 am
A big hello from emcee Rob Beeler, AdMonsters Content Czar, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.
Session Type
Full Group
9:20 am10:00 am
Michael Smith, Hearst's Vice President of Revenue Platforms and Operations and General Manager of the Core Audience platform, has literally written the book on programmatic: "Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers." In a fireside chat, he'll dive into programmatic's trajectory, how the Core Audience platform works with Hearst's many publishers, how viewability relates to programmatic and why ops is set to conquer digital media.
Speakers
Michael Smith (Hearst Magazines)
Session Type
Keynotes
10:00 am10:20 am
Premium digital video is still considered a scarce resource, and it’s arguable that supply is not meeting demand. While many video publishers can sell out of inventory easily through direct sales efforts, any publisher monetizing video must have a programmatic strategy in place considering the serious cash injections the space is witnessing. Beyond that, digital publishers getting their video programs up and running will find that programmatic is a highly effective way to sell inventory, lure...
Speakers
Mike Laband (SpotX)
Session Type
Full Group
10:20 am10:40 am
Grab a cup of joe and some snacks while discussing the morning's events with your fellow attendees.
Session Type
Break
10:40 am11:00 am
In this can't miss session, industry veteran Scott Portugal opens up about the truth behind ad tech; that publishers are losing out on millions of dollars by not rethinking their approach to ad technology. He'll also introduce Yieldbot's new Ads.AI platform, which will revolutionize ad technology and change the world for publishers, forever.
Speakers
Scott Portugal (Yieldbot)
Session Type
Full Group
11:00 am11:20 am
Speakers
Evan Adlman (PubMatic)
Session Type
Full Group
11:20 am12:00 pm
Using data garnered from the previous night's workgroup activity, emcee Rob Beeler will lead a group discussion on the biggest challenges revenue operations professionals are currently facing and how the AdMonsters community can help each other in overcoming them.
Session Type
Full Group
12:00 pm12:20 pm
Sponsoring tech providers will take a minute each to explain what they do and encourage attendees to chat further during the evening's Attendee-Sponsor Speed Dating.
Session Type
Full Group
12:20 pm1:20 pm
Yup, we hear those tummies rumbling.
Session Type
Meal
1:20 pm2:00 pm
We've all watched mobile gobble up increasing amounts of site traffic, but are you prepared for the day when the majority of your traffic is coming from mobile devices? Christine Desrosiers, Manager of Babycenter's Data, Inventory and Yield Team, will lead this discussion on advanced mobile revenue strategies, peppering the talk with anecdotes from Babycenter's journey past the mobile inflection point.
Speakers
Christine Desrosiers (BabyCenter)
Kat Griffin (BabyCenter)
Session Type
Attendee Sessions
1:20 pm2:00 pm
Leaders on the publisher programmatic front will give their thoughts on the latest trends – the benefits of multiple SSPs, integrating programmatic direct, driving serious revenue from private marketplaces, working in harmony with sales – while prodding the crowd to share their trials and successes.
Speakers
Not Cynthia Butler (Inform Media Group)
Brian Brownie (eBay)
Session Type
Attendee Sessions
1:20 pm2:00 pm
You’ve tested the vendors and fixed up the site – now it’s time to go sell some viewability-based campaigns! PGA’s Raef Godwin will lead this discussion on the business side of viewability: pricing strategies, agency negotiations, developing viewability-based products, writing a viewability policy and more. In addition, he’ll dive into where viewability goes next, postulating on time as a metric and the potential for universal GRPs.
Speakers
Raef Godwin (PGA TOUR)
Session Type
Attendee Sessions
2:10 pm2:50 pm
In this special session for higher-level revenue professionals, we'll discuss management strategies and dive into organizational structure. In addition, ops leaders will share their hiring and staff development tips.
Speakers
Rose Steinberg (Innovid)
Session Type
Attendee Sessions
2:10 pm2:50 pm
First-party publisher data is akin to oil – the real money is not in the drilling, but the refinement. Attendees will discuss methods for making data pay dividends (including selling) and share best practices in getting DMPs integrated and rolling.
Speakers
Ben Wallace (StubHub)
Elizabeth Corbin (BSkyB)
Session Type
Attendee Sessions
2:10 pm2:50 pm
As many publishers are getting their new creative studio up and running, Expedia has been building intense amounts of creative for years. And while time and experience have imbued the company with best practices, Expedia is still experimenting with processes and tools to shorten turnaround time and lessen the amount of manual effort. Dana Langford, Manager of Campaign Management and Media Solutions, will use anecdotes to build a discussion on how publisher creative services can thrive,...
Speakers
Dana Langford (Expedia)
Session Type
Attendee Sessions
2:50 pm3:10 pm
Is your brain full yet? Maybe some caffeine and sweets will open a little space for the afternoon sessions.
Session Type
Break
3:10 pm3:50 pm
Doesn’t the notion of going tagless sound great? Problem is, going tagless actually requires a great deal of tags – SSPs are increasingly offering solutions that get outside the ad server to get fair first looks at publisher inventory at competitive rates. StudyBreak Media’s Emry Downinghall will dive into the mechanics and lead a discussion on potential challenges: Are there page latency concerns? How many “tagless” partners is too many? Will these limit the effectness of other demand sources?
Speakers
Emry DowningHall (StudyBreak Media)
Session Type
Attendee Sessions
3:10 pm3:50 pm
Speakers
Wendy Mazzoni (Wikia, Inc.)
Session Type
Attendee Sessions
3:10 pm3:50 pm
It's the story... of a group of broadcasters... trying to better monetize their premium video inventory while dealing with inefficient metrics like online GRPs and clunky video ad servers. Digital broadcasting revenue professionals are caught in middle of the TV and digital media convergence, which may sound painful but that placement gives them insight into what's coming down the pipeline.
Speakers
Stephanie Giarrusso (NBCUniversal)
Session Type
Attendee Sessions
Session Track
3
4:00 pm4:40 pm
Recipients of the Digital Media Leadership Award are chosen based on their career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire ops professionals with their personal achievements while offering keen insight on the present and future ops situation.
Speakers
Matthew Corbin (Facebook)
Joanna Bloor (Pandora Media)
Dan Murphy (Univision Online)
Session Type
Attendee Sessions
4:40 pm5:00 pm
The rest of the sponsoring tech providers are given a minute to explain what they do and why you should speak more with them during Attendee-Sponsor Speed Dating.
Session Type
Full Group
6:00 pm8:00 pm
In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees will go around a room of sponsors, introduce themselves and learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees stickers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.
Session Type
Activities
8:00 pm10:00 pm
A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?
Session Type
Activities
8:00 am9:00 am
Session Type
Meal
9:00 am9:50 am
As the former VP of LinkedIn Marketing Solutions and Head of Partner Marketing for Pinterest, Steve Patrizi knows what it takes to build up the advertising efforts of innovative digital publishers. That’s why he’s up for the challenge of evolving the revenue programs at Imgur as VP of Sales and Marketing. And the task is no cake walk – the uniqueness of Imgur’s platform has opened the doors to significant complexity and required building a great deal of ad tech from scratch. Patrizi will dive...
Speakers
Steve Patrizi (Imgur)
Session Type
Keynotes
10:00 am10:30 am
Programmatic was voted the top marketing buzzword of 2014. But, it’s easy to get lost in the hype. Henk van Niekerk, SVP at AOL Platforms, will break down where programmatic stands today, with an emphasis on video. He will walk through some of the biggest trends all marketers and publishers should pay attention to as programmatic continues to transform media – from digital to TV, and everything in between. 
Speakers
Henk van Niekerk (Adap.tv)
Session Type
Full Group
10:30 am10:40 am
Session Type
Break
10:30 am11:00 am
Advertisers and marketers are increasingly bringing their own data to campaigns and want to find their audiences within the context of premium publishers.  What are best practices for sharing data and what are the key use cases?  How do you set up commercial terms?  What do marketers care about?  We will share insights from both publishers who have successfully executed these campaigns as well as from marketers who directly partner with publishers. 
Speakers
Tyrone Anderson (Oracle Marketing Cloud)
Session Type
Full Group
11:00 am11:10 am
Session Type
Break
11:10 am11:50 am
Standard tag-based configuration is a thing of the past, IO business is shifting to dealID/programmatic guaranteed and full programmatic supply enablement activated through the ad server is the new standard. Premium publishers today recognize the need to gain deeper insights and more control over this maturing market while increasing liquidity and driving higher value for their inventory. Learn how open market and private market strategies have evolved to address buyer needs and how they’ve...
Speakers
Alex Gardner (Index Exchange)
Session Type
Sponsor Sessions
Session Track
1
11:10 am11:50 am
Demand for data-driven media buys has increased dramatically and publisher first-party data is universally considered to be the most valuable data on the Internet. However, actually extracting the value of that data and turning it into a revenue-driving channel is easier said than done. In this session hear how publishers have quantified the value of their first party data and put it into action for their advertisers.
Speakers
Paul Wenz (Audience Accelerator)
Jon Stewart (Audience Accelerator, powered by Rocket Fuel)
Session Type
Sponsor Sessions
Session Track
2
11:10 am11:50 am
It’s been a long two days of learning, networking and sitting through boring sales pitches. Now it’s time to take a break and treat yourself to some fun and games. In this session you’ll have a chance to collaborate with your AdMonsters peers, test your industry knowledge and compete for awesome prizes and gifts. Don’t miss out on the fun and register now!
Speakers
Pete Erickson (ADTECH MARKETPLACE)
Will Schmahl (ADTECH US)
Session Type
Sponsor Sessions
Session Track
3
11:10 am11:50 am
Marketers have always dreamed of being able to target the right user in the right place at the right time, and as a Publisher, knowing your user empowers you to fulfill that dream. However, knowing your user in today’s complex world of multiple devices, browsers, carriers, and networks has become increasingly difficult. We will discuss the proliferation of user IDs in the digital space and how, as a Publisher, you may utilize the ID Graph to identify targetable users, no matter how they are...
Speakers
Gina Kim (BlueKai)
Session Type
Sponsor Sessions
12:00 pm12:40 pm
Session Type
Sponsor Sessions
1:00 pm4:00 pm
We don't want to keep you locked up in conference rooms all day – going off-site is a great way to blow off steam and bond with your peers. Grab a box lunch and head to one of the carefully curated activities – whether it's hiking, biking, volunteering or sampling, each offers a unique taste of the hosting area (sometimes literally). Make sure you pick your favorite ahead of time because the activities fill up fast.
Session Type
Activities
6:15 pm10:00 pm
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of ops professionals.
Session Type
Meal
8:00 am9:00 am
Session Type
Meal
9:00 am9:30 am
We've got a lot cooking at AdMonsters: emcee Rob Beeler will roll through findings from research projects like the Salary Survey and the Viewability Litmus Test, while sharing our in-depth articles and Playbooks as well as upcoming Meetups around the country.
Session Type
Full Group
9:30 am10:10 am
Breakouts are often attendees’ favorite part of the Publisher Forum, one of the reasons we save them for last. Concurring peer-led discussion groups will take deep dives into the topics of highest concern to ad operations professionals. Sample topics range from the highly technical like ad server migrations, programmatic struggles and viewability, to workflow and office challenges like management, hiring and training.
Session Type
Breakouts
10:10 am10:30 am
10:30 am11:10 am
Session Type
Breakouts
11:20 am12:00 pm
Session Type
Breakouts
12:00 pm1:00 pm
Session Type
Meal
1:00 pm2:30 pm
Representatives from the breakout sessions share notes to the full group, and others are invited to opine on the issues raised. To close the event, we'll examine what we've learned the past few days and where we are headed next.
Session Type
Full Group

FAQ

How do I convince my boss that I need to be at Publisher Forum?


AdMonsters Publisher Forums are the best place for digital media professionals to stay on top of current trends and standards in the industry. 100% of past conference attendees say that they bring valuable information back to their jobs. No other event comes close to offering the networking opportunities available at Publisher Forum that continue to develop long after the conference is over.


Who attends the Publisher Forum?

 

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.


What should I expect at the Publisher Forum?

 

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.

The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community 
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

Why should I register early?

 Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing   

Should I also become an AdMonsters member?


AdMonsters Members have full access to all the premium features of the site, including free downloads of special reports. You also get full access to conference sessions and content. So if you have to miss a Publisher Forum (the horror!), you can still view the slides from each of the sessions. Membership costs just $199 a year. You can become a member now, or add it to your order when registering for a Publisher Forum.

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