Incorporating Programmatic Video

Premium digital video is still considered a scarce resource, and it’s arguable that supply is not meeting demand. While many video publishers can sell out of inventory easily through direct sales efforts, any publisher monetizing video must have a programmatic strategy in place considering the serious cash injections the space is witnessing. Beyond that, digital publishers getting their video programs up and running will find that programmatic is a highly effective way to sell inventory, lure in new advertisers and determine pricing.

This session will explore how publishers can build a flexible programmatic video foundation, one that can be adjusted as the market matures and/or you develop your capabilities and priorities.