Driving Revenue via 2nd Party Data

March 03, 2015—3:30 pm

Advertisers and marketers are increasingly bringing their own data to campaigns and want to find their audiences within the context of premium publishers.  What are best practices for sharing data and what are the key use cases?  How do you set up commercial terms?  What do marketers care about?  We will share insights from both publishers who have successfully executed these campaigns as well as from marketers who directly partner with publishers.