Executive Track: Viewability Working Session

March 02, 2015—6:20 pm

You’ve tested the vendors and fixed up the site – now it’s time to go sell some viewability-based campaigns! PGA’s Raef Godwin will lead this discussion on the business side of viewability: pricing strategies, agency negotiations, developing viewability-based products, writing a viewability policy and more. In addition, he’ll dive into where viewability goes next, postulating on time as a metric and the potential for universal GRPs.