Doesn’t the notion of going tagless sound great? Problem is, going tagless actually requires a great deal of tags – SSPs are increasingly offering solutions that get outside the ad server to get fair first looks at publisher inventory at competitive rates. StudyBreak Media’s Emry Downinghall will dive into the mechanics and lead a discussion on potential challenges: Are there page latency concerns? How many “tagless” partners is too many? Will these limit the effectness of other demand sources?