Writing the Book on Programmatic

March 02, 2015—2:20 pm

Michael Smith, Hearst’s Vice President of Revenue Platforms and Operations and General Manager of the Core Audience platform, has literally written the book on programmatic: “Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers.” In a fireside chat, he’ll dive into programmatic’s trajectory, how the Core Audience platform works with Hearst’s many publishers, how viewability relates to programmatic and why ops is set to conquer digital media.