Quantifying the success of your first-party data

March 03, 2015—4:10 pm

Demand for data-driven media buys has increased dramatically and publisher first-party data is universally considered to be the most valuable data on the Internet. However, actually extracting the value of that data and turning it into a revenue-driving channel is easier said than done. In this session hear how publishers have quantified the value of their first party data and put it into action for their advertisers.